The topic of last week’s WebExpresso – our morning event we held together with Amazee Labs – was personalization and user tracking. Based on the tools Webtrekk and intercom.io we showed how to setup personalized user interaction and customized marketing campaigns. What is Personalization? Personalization can be split up in …
Bing Webmaster Tools offers several useful reports and features to analyze and optimize the visibility of your website in Bing – analogous to the Google Search Console (formerly Google Webmaster Tools) in Google. We will show you how to set up Bing Webmaster Tools for your website and provide an …
In Enhanced Ecommerce in Google Analytics: An Introduction we explained what Enhanced Ecommerce is and detailed some of its advantages. This guide will give you an overview of how to set up Enhanced Ecommerce in three steps. Step 1: Enable Enhanced Ecommerce Features First, you need to enable Enhanced Ecommerce …
Creating video campaigns for YouTube with Google AdWords is straightforward. You only need an advertising video on YouTube with a convincing message and a Google AdWords account. Hereafter we show you how to set up YouTube campaigns with Google AdWords: Step 1: Create a Campaign Create a new campaign by …
We will show you the elements of a URL and provide recommendations for an optimal URL structure. The URL structure of a website is an important part of an SEO strategy. Readable and well-structured URLs have a positive impact on click-trough-rates and encourage people to share links on other websites …
YouTube is the second largest search engine in the world and has a reach of one billion users. Therefore the marketing potential for YouTube is very high for you and your product. YouTube Ad Formats YouTube ads can be created and booked via Google AdWords. There are two advertising formats …
When it comes to search engine optimization, most people automatically think about Google. But how do you do SEO for the Yahoo! Bing Network? We will outline the relevance of Yahoo! and Bing and provide an overview of the tools and SEO factors for these search engines. Relevance of Bing …
In this blog post we will give you an introduction to the new Enhanced Ecommerce functionality in Google Analytics. Enhanced Ecommerce is part of Universal Analytics Enhanced Ecommerce was rolled out as one of the major improvements of Universal Analytics. It is an improved version of the ecommerce tracking available …
If Russia is an important target market for you, you have to integrate Yandex in your digital marketing strategy. According to Yandex, it is the seventh largest search engine in the world. With a market share of 60.5%, Yandex has the biggest market share in Russia, whereas Google‘s market share …
The Google Search Console, formerly known as Google Webmaster Tools, provides two new reports about the indexing of mobile app content. Adding the App In order to use the new reports, you need to have an Android app. Add your mobile app to the Google Search Console by following the …
With Google Adwords conversion tracking the actions of users after a click on a Google AdWords ad can be better understood. A valid conversion needs to be predefined and can include for example a product purchase or a newsletter subscription. For example if a user buyed a vacuum cleaner, a …
Following Google’s lead, Bing announced the launch of a mobile-friendly algorithm. The Google mobile algorithm started rolling out on April 21st 2015. Bing did not communicate a date for their algorithm update yet, but said that it will be introduced in the upcoming months. Bing points out that the relevance of a …
