E-Commerce | Web Analytics

Setting Up Enhanced Ecommerce: A Step-by-Step Guide

In Enhanced Ecommerce in Google Analytics: An Introduction we explained what Enhanced Ecommerce is and detailed some of its advantages. This guide will give you an overview of how to set up Enhanced Ecommerce in three steps.

Step 1: Enable Enhanced Ecommerce Features

First, you need to enable Enhanced Ecommerce in Google Analytics.  To do this, select the Google Analytics View you want to use for ecommerce reports.  In the column of options below this View, select Ecommerce Settings.

Google Analytics Admin Ecommerce Settings

Change the Enable Ecommerce option to ON.

Enable Ecommerce on in Google Analytics

Change the Enable Enhanced Ecommerce Reporting option to ON.

Enable Enhanced Ecommerce Reports in Google Analytics

Step 2: Add Enhanced Ecommerce to Your Google Analytics Tracking Code

Next, you must make a small change to your Google Analytics tracking code to activate the Enhanced Ecommerce plugin.  If you use Google Tag Manager for your Google Analytics tracking code, all you need to do is check a box in your Universal Analytics tags.

Enhanced Ecommerce features in Google Tag Manager

If your Google Analytics tracking code is installed in another way, your website developers may need to add a line of code:

Enhanced Ecommerce Tracking Code

See the Google Developers Guide for more help on changing your Universal Analytics tracking code for Enhanced Ecommerce.

Step 3: Send Ecommerce Data to Google Analytics

Getting ecommerce data out of your ecommerce solution and into Google Analytics is the most challenging part of setting up Enhanced Ecommerce.  We recommend two ways to do this: 1) use a plugin for your ecommerce solution or 2) have your website developers install tracking codes on your site.

1. Use a plugin for your ecommerce system

Good news! Many popular ecommerce solutions have plugins or modules available to make Enhance Ecommerce implementation easy.  All you’ll need to do is install the plugin and follow any instructions provided by the plugin developers. Here are a few examples:

2. Have your developers set up your ecommerce solution to send data to Google Analytics

Your website developers will have to make changes to your ecommerce shop to have it send ecommerce data to Google Analytics. How exactly they decide to implement these changes will depend on your shop platform.

Google’s Enhanced Ecommerce Demo Store provides working examples of Enhanced Ecommerce code snippets, so that you can better understand what ecommerce data your store could track and how.

Google Enhanced Ecommerce Demo Store

See the Google Developers Guide for extensive technical details on how developers should implement Enhanced Ecommerce tracking.

Setting up Enhanced Ecommerce can be challenging. We hope that with this tutorial, you understand in broad strokes what is involved, and that you are ready to plan your Enhanced Ecommerce implementation.

If you are interested in Enhanced Ecommerce for your website, feel free to send me an email!