Part 3: Form Submissions An updated version of this blog post was published. In the third part of our updated Google Tag Manager Tutorial for GTM Version 2, we show how to track form submission. Tracking forms with Google Tag Manager is a particularly useful technique when your website does not show …
Update (27.1.16): Structured Snippets are finally available in the following languages (until now they were only available in English): German French Italian Spanish Japanese Portuguese Dutch Russian Polish Swedish Google AdWords recently announced the implementation of structured snippet extensions for text ads. These structured snippet extensions are a variation of …
You can use various tools to optimize your website for search engines. Complete solutions usually charge a fee, but there are also free tools that are very helpful. Below we will show you 12 free SEO tools you can use to improve your ranking positions. 1. Google Analytics Many websites …
An updated version of this blog post was published. In Part 1 of our updated Google Tag Manager Version 2 tutorial, we showed you how to track outbound links. If you have not already read it, please at least have a look at the introduction: all the requirements described apply here …
An updated version of this blog post was published in March 2020. Last year we published a Google Tag Manager Guide to help you start using Google Tag Manager for event tracking. Since then, Google has upgraded all Google Tag Manager accounts to Version 2. This updated Google Tag Manager …
In our Google AdWords keyword planner tutorial we showed you how to use the keyword planner. But how can you use the tool even more efficiently? Below we will show you three tips to make working with the keyword planner easier. Competitor Analysis The following functionanlities of the AdWords keyword …
We recently wrote about the most important SEO ranking factors for 2015 based on the latest Searchmetrics correlation study. But how will the relevance of the different ranking factors change in the future? To answer this question, Moz carries out an experts survey every two years. For the latest study, 150 SEO …
The Google AdWords report editor will be introduced in the next months, as Google recently announced. The report editor is a new AdWords tool that displays tables and charts visually. At the moment this function, announced a year ago, is activated only for a few accounts. The report editor is …
For companies with a physical office or store it is a must to be present on Google My Business. We already explained how to create a Google My Business account. If your business has ten or more locations, you should create a business account and use the bulk location management functionality. …
Searchmetrics recently released its study of SEO ranking factors 2015 for google.de. Searchmetrics analyzed the top 30 search results for 10,000 keywords to find the correlations between ranking factors and the ranking position of the resulting pages. What distinguishes the top-ranked webpages in google.de in 2015? The study reveals some …
Google AdWords shopping campaigns, also known as product listing ads (PLAs), display products from your online shop above the Google search results. The ads are more attractive to users since they display the product name, prize and web address under the product picture. The user can reach the product page …
Use the auction insights in Google AdWords to compare your competitors‘ and your own campaign, ad group and keyword performance. In this article we show you where to find the information and how to use it to optimize your campaigns. You find the auction insights in Google AdWords on campaign, …
