The first part of our remarketing tutorial describes the functionality of remarketing and the first steps you should take to get started. In the second part you will learn to create remarketing campaigns. Everyone experienced this: You visit a website “x” and search for swimming trunks. Then you continue your …
On the 15th and 16th of April, Amazee Metrics had its own booth at the Swiss Online Marketing Exhibiton (SOM) in Zurich. We enjoyed a successful exhibition and met many new people. On the first day Evelyn Thar gave a presentation about SEO performance measurement. We were very pleased by the …
Google Analytics recently added a new Treemaps feature to Acquisition Reports as part of the March 30, 2015 Google Analytics update. Treemaps are a very useful way to understand how traffic arrives to your website. You can find Google Analytics Treemaps under: Acquisition > All Traffic > Treemaps So what …
We have fun at the first day of the Swiss Online Marketing exhibtion in Zurich. We are happy to see the big interest in our booth and our services. Big audience for our CEO‘s presentation. Messbarkeit der seo performance som 2015 15-04 from Evelyn Thar
Keywords are the foundation of Google AdWords campaigns. The AdWords keyword planner is a very useful tool for evaluating keyword potential and identifying additional keyword ideas. Google is currently launching an update to make the tool even more helpful: The keyword planner now provides benchmark data. Soon you will retrieve the following …
Ad extensions provide extra information about your business and complement text ads. With the Google AdWords ad extensions you have the opportunity to emphasize your ads without additional costs. Ad extensions can be applied on campaign or ad group level. Find our 6 tips on how to use ad extensions …
In 2007, Google started enriching organic search results by showing boxes with additional media, like videos, images, maps, shopping results or news. These elements on the search engine results pages are commonly called “Universal Search” (sometimes also known as “Enhanced Search” or “Blended Search”). Depending on the audience and the goals …
The Google AdWords Editor is a free offline tool to set up and manage AdWords accounts. It simplifies setting up new campaigns, ad groups and text ads and adding new keywords. The tool is suitable especially for managing complex accounts with many campaigns and long ad and keyword lists. With …
Amazee Metrics’ CEO Evelyn Thar spoke about “SEO Performance Measurement” at today’s WebExpresso at Amazee Labs. She gave an overview of key SEO metrics, presented the tools to measure them and showed how to structure an understandable SEO report. We would like to share the presentation with you. You are welcome …
Referrer spam is becoming more and more of a problem in Google Analytics. Referrer spam, sometimes known as referrer bombing, is a technique that exploits the way Google Analytics gathers data to insert fake traffic from spam websites into your Referral reports. It corrupts your web analytics data and wastes …
Data is the key to success. The dimensions tab in Google AdWords provides a lot of key metrics. We will show you how to use them properly. By clicking on the tab Dimensions you get an overview of the AdWords key figures like clicks, impressions, conversions etc. per day (date) …
There are an estimated number of about 170 million fake profiles on Facebook. They are created by Like Farms who sell fictional fans for Facebook pages. Facebook has now declared war on such fake profiles. Facebook officially announced that they are removing Page likes from inactive accounts. Hence it may well …
