In an earlier blog post we covered how to integrate your YouTube web analytics into Google Analytics. To find out who is watching your videos and how you can generate more views and interactions you can turn to YouTube Analytics. Its reports tell you who your viewers are, where they …
Spring is coming with the first rays of the sun and so is the Swiss Online Marketing Exhibition on the 15th and 16th of April 2015 in the Exhibition Hall Zurich. More than 170 Swiss and international exhibitors from the online marketing and e-business industry are presenting themselves. Certainly Amazee …
The Default Channel Grouping Report in Google Analytics provides a good overview of a website’s traffic sources. Intuitively, you would assume to find the sessions from Google AdWords in the channel Paid Search. But this is not correct if your AdWords ads also appear in the Display Network. In this …
Omar Moling of 42matters presented an “Intro to Mobile App Analytics” at the latest meeting of the Analytics Roundtable at the Amazee Metrics offices. In this introduction he covered some of the main differences and similarities between mobile app analytics and analytics. Focusing on using Google Analytics for Android apps, …
JEANS.CH was launched in the beginning of 2014. Becoming the most visited jeans shopping portal in Switzerland was the ambitious goal. To achieve this, CEO Guido Weltert decided to work with Amazee Metrics for search engine marketing and search engine optimization. Search Engine Marketing As a new website, JEANS.CH had hardly any …
Bing ads are an interesting marketing channel. There are several benefits of Bing ads compared to Google AdWords. The functions in Bing ads are similar to those in Google AdWords. This is no surprise as Bing wants the Google AdWords advertisers as customers as well. Therefore Bing needs to adapt …
Player Analytics, a set of analytics reports for game developers, will soon come to Google Play Games. Google announced that this service will launch in the next few weeks as part of a set of new features for Google Play Games and Admob. Player Analytics will help developers better understand …
If you are planning a Google AdWords campaign, you should do a keyword research with the AdWords keyword planner tool first. This allows you to check the potential of relevant keywords and to identify additional keyword possibilities. The AdWords keyword planner tool is able to: Verify the search volume of …
Trustworthiness may soon become a new Google ranking factor – a research team is currently working on it. Until now Google defines the quality of web content mainly based on popularity signals such as external links (backlinks) and the browsing history. The new factor trustworthiness, on the contrary, is based on …
Both Google AdWords and Google Analytics gather a lot of data on the performance of your AdWords campaigns. By combining these tools you get deeper understanding of your ads. With Google Analytics, you are able to see what visitors do after the clicked on your AdWords ad. Google has published …
It is not a secret Bing is building their systems similar as their big competitor Google. Users should not be confused by different tools. This is why Bing Ads provide the same Cost-Per-Click-Model as Google AdWords. Benefits of Bing Ads Bing’s share oft he market in the US is 30% …
Facebook is a relevant marketing channel for both B2C and B2B companies and an important component of search engine optimization. With the tips below you achieve the highest possible organic reach on Facebook, without sponsored posts and paid ads. Tip 1: Format According to a recent study, video posts achieve …
