In online marketing, the use of data-driven insights is essential for successful strategies. Google Trends is a key tool in this regard, going far beyond keyword research to provide in-depth analysis of search trends and user interests. This post offers a comprehensive insight into Google Trends, from basic applications to …
The new EU regulation, the Digital Markets Act (DMA), will affect the big players in the digital industry from March 6, 2024. The rationale for this new regulation is welcome, but there are some restrictions that will affect online marketing in particular. User consent has been an integral part of …
Synthetic user tracking, developed by JENTIS, redefines data collection in online marketing. This sophisticated approach fabricates virtual user interactions, closely mirroring real ones, through intricate algorithms and machine learning models. What sets this technology apart is its ability to circumvent the need for explicit user consent while ensuring compliance with …
Environmental consciousness holds utmost importance and sustainability extends beyond the confines of products that bear the label “green.” Even in digital marketing, businesses can champion sustainability by redefining their strategies. At Advance Metrics, we are committed to learning and growing in the realm of sustainability marketing, seeking innovative strategies that …
From November 14th to 16th, we found ourselves amidst the bustling business hub of Paris, attending the Piano Academy conference along with 500 other industry professionals. The event unfolded with a series of insightful discussions, practical sessions, and a spotlight on the latest trends in online marketing and web analytics. …
In the heart of November, I found myself immersed in the vibrant atmosphere of the HerHack event at Fachhochschule in Brugg-Windisch. The gathering, now in its third year, proved to be a melting pot of inspiration, innovation, and a powerful testament to the intersection of technology and sustainability. I, like …
We are approaching a significant shift in digital analytics, with Google phasing out third-party cookies next year. Organizations are facing the need to adapt and innovate. One such innovation is server-side tracking, a solution where a server is placed in between your website and the marketing platforms that collect user …
In our last edition of “Wer hat Recht?”, we talked about customer data in e-commerce. Most e-commerce companies have probably increased their marketing budgets for Black Friday and the Christmas season so that they can reach as many new customers as possible with discounts and offers. In doing so, they …
Plausible is an intuitive, lightweight, and open-source web analytics platform. It is run with cookieless tracking and is fully compliant with EU’s GDPR, California’s CCPA, and UK’s PECR regulations. The service is made and hosted in the EU, utilizing European-owned cloud infrastructure. Plausible Analytics offers a privacy-centric solution for website …
Discover how you can fully leverage the potential of your online advertising campaigns during the holidays with specially developed Google Ads scripts and automated rules. From real-time bid adjustments to precise budget management tools, learn how to make your ads dynamic and responsive, surpass the competition, and achieve outstanding holiday …
Looker Studio Pro, the premium iteration of Looker Studio, introduces a host of distinctive features and enhancements that set it apart from its counterpart. This article delves into the core distinctions that define Looker Studio Pro, highlights the exclusive elements that set Looker Studio apart. Discover how the paid subscription …
1 Bing vs. Google: Market Shares Google dominates the global search engine landscape, especially in Europe. However, in the USA, Bing, combined with Yahoo, has a market share of 30% compared to Google’s 65%. This means that a third of US online search queries go through Bing, which is relevant …
