What is Google BigQuery? BigQuery is Google’s data warehouse. As part of the Google Cloud Platform tool suite, BigQuery allows you to host – and exploit – large databases for a very reasonable price and with very good results. In fact, BigQuery can be used for many other things, such …
Increase Your Conversions with Automated Bidding and Targeting Cross-Channel Performance Max campaigns are the new Campaign Type in Google Ads that allow you to run a single goal-based campaign across all of the Google network properties including: Display Search Maps Discover Feed YouTube Gmail Shopping Ad Inventory This year the …
A sustainable marketing campaign is a simple and effective way to share eco-conscious aspects of your brand. However, positioning your brand as a sustainable role-model cannot happen overnight, nor through a single campaign. Marketing sustainability must be done in many little steps and requires a holistic strategy of any project …
In 2020 Google released the Server-Side Container (SSC) for Google Tag Manager. While it requires significantly more technical input to implement than the Web containers we are used to, it does have some large benefits. In this post, we will look at how the SSC works. How The Server-Side Container …
We have already reported that in recent weeks several countries in the EU have deemed Google Analytics to be not privacy compliant. Since Google Analytics is used on over 50% of websites worldwide, this action by data protection authorities in the EU has caused a great deal of uncertainty among …
In our previous post, we talked about Conversational Marketing and how creating a live conversation experience online can help your business to grow reputably and sustainably. Now, let’s add Chatbots and automation to the process so you don’t waste your time with repetitive tasks. What is a chatbot? A …
With everything going on in your company it is important to stay up to date with trends in your data. However, it is impossible to check your analytics tool manually 24/7. That’s why it is essential to have an automatic alert system set up. Let’s imagine you are relaunching your …
Have you noticed that users have started demanding more from their online experience? For many, a website is the first and only way a potential customer will interact with a business. What they experience online can be fundamental to their perception of your brand or a purchase decision. Now, would …
It has been more than 3 years since the new Google Search Console was released for general use. We last covered this topic in November 2018 in our blog post “The New Google Search Console”. As we all know, three years is an eternity in the Digital field and applications, …
There has been a shift in Digital Marketing and Analytics as we know it. To comply with privacy legislations, like GDPR and the Swiss DPA, and be in line with the new global focus on online privacy, many browsers have started to limit or completely block the setting of cookies. …
E-commerce sales in Switzerland are growing by about 10 percent every year. The shift towards online commerce creates potential for increasing sales. The most important marketing channels in e-commerce are Google, Amazon, Facebook and Microsoft. Below, we will present the advantages and disadvantages of the most important platforms and show …
It has now been a little over a year since Google Analytics officially unveiled Google Analytics 4. In late 2020, Google renamed the App + Web properties to Google Analytics 4. Officially it is not in beta anymore. In this post we will share the top five lessons we have …
