For every company with a physical office it is advisable to have a Google My Business account. With Google My Business you manage your presence in Google+, in Google Maps and in Google Search. In this step-by-step tutorial we will show you how to get started with Google My Business. Manage …
Part 3: Form Submissions An updated version of this blog post was published. In the third part of our updated Google Tag Manager Tutorial for GTM Version 2, we show how to track form submission. Tracking forms with Google Tag Manager is a particularly useful technique when your website does not show …
There are an estimated number of about 170 million fake profiles on Facebook. They are created by Like Farms who sell fictional fans for Facebook pages. Facebook has now declared war on such fake profiles. Facebook officially announced that they are removing Page likes from inactive accounts. Hence it may well …
Both Google AdWords and Google Analytics gather a lot of data on the performance of your AdWords campaigns. By combining these tools you get deeper understanding of your ads. With Google Analytics, you are able to see what visitors do after the clicked on your AdWords ad. Google has published …
In the beginning of this week, Google rolled out an AdWords update to simplify the management of tracking information. Moreover, new ValueTrack parameters allow you to track additional information about the performance of your AdWords campaigns. Upgraded AdWords Tracking URLs Until now the tracking parameters were integrated directly in the destination …
The factors for search engine optimization are constantly changing. Our infographic 6 Steps of SEO is still a valid foundation. We show you for each step what you should pay particular attention to in 2015. Step 1: Off-Site SEO Analysis Keywords: A thorough keyword analysis is still the foundation of search engine …
We have highlighted how you can improve – independent of which CMS you use – the ranking for your website in an earlier blog post. Now, we would like to specifically show you how to optimize your WordPress website for search engines. WordPress SEO Plugins In the Top 10 of …
2015 promises to be an exciting year in web analytics. Analytics tools are becoming easier to use and at the same time more powerful, allowing us to register more and more data to guide strategic decisions. Now is a good time to consider your analytics setup, so that you can …
Parallax scrolling – also known as parallax – is one of the latest trends in web design. However, many parallax websites are not well optimized for search engines. We would like to show how you can get your parallax page up to speed in terms of SEO. What Is Parallax? …
Google started indexing deep links for Android apps in June 2014. Now Google has introduced guidelines on how to optimize and monitor app indexing. Deep links from Android apps are displayed in the Google results pages and allow users to access specific app content directly from the search engine results pages. …
