You can use various tools to optimize your website for search engines. Complete solutions usually charge a fee, but there are also free tools that are very helpful. Below we will show you 12 free SEO tools you can use to improve your ranking positions. 1. Google Analytics Many websites …
The topic of last week’s WebExpresso – our morning event we held together with Amazee Labs – was personalization and user tracking. Based on the tools Webtrekk and intercom.io we showed how to setup personalized user interaction and customized marketing campaigns. What is Personalization? Personalization can be split up in …
We will show you the elements of a URL and provide recommendations for an optimal URL structure. The URL structure of a website is an important part of an SEO strategy. Readable and well-structured URLs have a positive impact on click-trough-rates and encourage people to share links on other websites …
YouTube is the second largest search engine in the world and has a reach of one billion users. Therefore the marketing potential for YouTube is very high for you and your product. YouTube Ad Formats YouTube ads can be created and booked via Google AdWords. There are two advertising formats …
Last week, Google launched a new Google Webmaster Tools report: Search Analytics, which replaces the former Search Queries report. The data in the new report is more accurate and allows a better analysis of your data due to filter options. The Search Analytics Report To look at the new report, …
If you do online marketing, you have several different channels to choose from. We will give you an overview of the most important online marketing channels, how to use them and how to measure each of them with the relevant key performance indicators (KPIs). 1. Affiliate Marketing Affiliate marketing means that …
Exactly a week ago, Google started rolling out the mobile-friendly algorithm. After one week we can already see some impacts of Mobilegeddon. Winners and Losers Even though the algorithm update is not fully rolled out yet, Searchmetrics published a first evaluation of the winners and losers on Friday. This data is …
With almost 25 million visitors per month, Amazon is the biggest online shop in Germany (as of October 2014). Thus Amazon is an important sales channel for many online retailers. Like in Google Search, it is crucial to appear among the first positions in Amazon to get clicks and achieve …
An updated version of this blog post was published. In Part 1 of our updated Google Tag Manager Version 2 tutorial, we showed you how to track outbound links. If you have not already read it, please at least have a look at the introduction: all the requirements described apply here …
Visually dynamic search ads look like normal Google AdWords search ads in the Google search results. The only difference is that the ad title will reflect the entered search term. Google uses the website content to display the most relevant ads and link to the suitable page. Therefore Google creates …
