The Christmas season is a busy and lucrative period for most businesses. We have prepared a comprehensive checklist to help you optimizing your visibility in Google during the holidays. Google My Business Check and update the information in your Google My Business profile. This guarantees that your company is displayed …
In 2014 Google has again optimized its ranking algorithm through various updates. Since nobody can remember all the changes, we would like to give an overview of the most important ones. Encryption (HTTPS) In August, Google has announced that it would slightly boost websites that encrypt their traffic (through SSL) …
Google has announced that it will include a “mobile-friendly” label in the mobile Google search for websites that are optimized for mobile devices. With this feature, Google wants to increase the user experience for mobile users. It will be rolled out globally in the next couple of weeks. For a …
Facebook has announced an update of its news feed leading to a reduced visibility of overly promotional page posts. This change will take effect in January 2015. With “promotional posts” Facebook does not mean paid advertising but regular posts that contain promotional content such as: Status updates aiming to push people …
Usually operators of websites are interested in their visitors. What are their interests? How old are they? It is obvious that this kind of information is hard to evaluate through surveys. Google Analytics provides demographic reports for quite some time. To use demographic reports, the following steps are necessary: 1. …
In the coming weeks Google will enable “custom affinity audiences” for AdWords to allow advertisers to better target audiences across the Display Network. This new option is meant to complement the existing targeting possibilities, “affinity audiences” and “In-market audiences”, in AdWords and to offer further flexibility. What is the …
Within the next months new formats and tools will be available for AdWords to create mobile ads for the Display Network, the AdMob network and DoubleClick. The four new formats, Engagement Ads, TrueView Ads, Anchor Ad and Magazine Style Text Ad shall be easy to generate and work across devices. …
Google Grants is the AdWords-Edition for Non-Profit-Organisations initiated by Google. NPOs willing to advertize on the internet can apply for this program that offers a grant of 10.000$ a month for AdWords. To check whether your charity organization is eligible for the program we recommend to carefully check the admission …
In Google search more and more search queries are answered directly by Google. Google mentions the source, but displays the information directly. A click on the link is therefore not necessary anymore. The query below is asking for the age of Simonetta Sommaruga. The answer is shown directly by Google. …
Content marketing is one of the most important parts of the digital strategies we recommend to clients: creating quality content that engages and informs website users. In order to attract and hold the interest of users, content should use the keywords that users search for. So how can you tell …
