In October 2016 Google Tag Manager was updated with a new container type to track AMP pages. AMP is an open source project allowing publishers and media sites to create webpages with content that loads significantly faster than regular web pages. In the first part of our tutorial we showed …
Accelerated Mobile Pages or AMP is an open source initiative aimed at making it easy to present static web content on mobile devices. This means that AMP pages and their content are significantly quicker to load than other pages. News, blogs and other publishing sites are key users of AMP …
ChatGPT Ads launched in Switzerland and 30 other European countries on 24 August 2026, the biggest expansion the ad program has made in a single move. This is a new auction, growing fast, and almost every advertiser here is starting from zero. Start your first ChatGPT Ads small and expand …
Why Consent Mode is necessary for your advertising accounts Data protection might not be the trendiest topic in digital marketing, but it is essential. Companies must not only comply with legal requirements, but also gain and maintain the trust of their customers. Even the largest technology companies need to adapt. …
This step-by-step-tutorial is designed to help you with everything you need to know about Facebook advertising, in order to successfully set up your first Facebook ad campaign and achieve good results. Just like with the Business Manager tool, Facebook has created two ad management tools that you can use for …
Last week Google introduced the “Accelerated Mobile Pages” (AMP) project together with Twitter and several news websites. AMP allows you to provide reduced versions of your website in Google, which load faster on mobile devices. With this project, Google responds to the recent new programs of Facebook and Apple that …
If you have an AdWords account you probably realized already the notification: the campaign type “Search and Display Networks” will be eliminated and replaced by “Search Network with Display Select”. Until September 16th 2014 you can perform this upgrade yourself, after that the change will be automatically implemented. Those who …
Advance Metrics’ AI Visibility Index shows who appears in the answers of the major AI models, who doesn’t, and why this is turning into a visibility question for every organisation. In digital fundraising, AI systems are becoming a factor that can no longer be ignored. More and more people put …
Someone on the marketing team notices sign-ups dropped 30% on Tuesday. In the usual process, they open the analytics dashboard, check the campaign calendar, ask two people in Slack if anything changed on the site, and piece together an explanation over the next twenty minutes. In an AI-powered setup, they …
One year after Google launched its AI Max Search ad format, our ads specialists analyzed what’s actually working, and what isn’t. Three out of four Google Ads accounts that turn on AI Max for Search see no meaningful change in performance. That split hasn’t moved in the year since launch. …
