Player Analytics, a set of analytics reports for game developers, will soon come to Google Play Games. Google announced that this service will launch in the next few weeks as part of a set of new features for Google Play Games and Admob. Player Analytics will help developers better understand …
Both Google AdWords and Google Analytics gather a lot of data on the performance of your AdWords campaigns. By combining these tools you get deeper understanding of your ads. With Google Analytics, you are able to see what visitors do after the clicked on your AdWords ad. Google has published …
Google Analytics recently announced the introduction of the Query Word Count dimension in Google Analytics AdWords reports. This allows you to segment AdWords Search Queries by the number of words in the query. This way you can easily see how short queries with only a few keywords perform differently …
User Engagement Metrics measure what users are actually doing with your website, and how. Web analytics platforms like Google Analytics offer some standard engagement metrics like Average Time on Page, Session Duration, or New Users and engagement reports like the Frequency & Recency Reports. These are a good start, but …
Google Analytics is testing some new features that could be very useful to understand user behavior: Active Users and Cohort Analysis. Active Users The Active Users report shows a quick overview of the number of users that have had at least one session daily, weekly and monthly. This is …
2015 promises to be an exciting year in web analytics. Analytics tools are becoming easier to use and at the same time more powerful, allowing us to register more and more data to guide strategic decisions. Now is a good time to consider your analytics setup, so that you can …
“Dark social” is a term for traffic to your website coming from social media, but being displayed as “direct” in your analytics tool. Facebook and Twitter are trying to address the matter of misattributed traffic from social media with “link shims”. Before introducing “link shims”, it was estimated that 60% or …
Attention Google Analytics users! Google Analytics has changed the limits on account structures. Here’s a quick reminder of how Google Analytics accounts are structured and an overview of the new limits: Account Generally one Google Analytics account corresponds to one company. The account is the top level access to Google …
The Google Analytics blog recently announced the launch of a Google Analytics Demos & Tools resource site where users can find full examples of how you can use Google Analytics features in amazing ways and some handy tools to make working with Google Analytics simpler and faster. Here are some …
How can you use Google Analytics to identify the areas where your site is most successful at conversion and areas where it needs to be better optimized? Fortunately, as a recent Search Engine Watch article points out, Google Analytics provides built-in Converters and Non-Converters segments that let you see the …
Usually operators of websites are interested in their visitors. What are their interests? How old are they? It is obvious that this kind of information is hard to evaluate through surveys. Google Analytics provides demographic reports for quite some time. To use demographic reports, the following steps are necessary: 1. …
Google Analytics offers real-time reports to monitor activities on your website as they happen. We show you how to use these reports to gain meaningful insights. Testing of Email Campaigns When you are creating an email campaign and link to website, you should attach UTM parameters to your links, so …
