The results of search engine optimization (SEO) are usually visible only after several months. So it is great when we can present our clients with positive results after a few short months. Recently we were able to report such positive results to CSS Versicherung after five months of SEO work. …
The main goal of Search Engine Optimization (SEO) is getting your website to rank in the top few search engine results. However, the algorithm and the ranking factors that decide the order of those results is kept secret by search engines like Google, Bing, etc. That is why Searchmetrics came …
Content marketing is one of the most important parts of the digital strategies we recommend to clients: creating quality content that engages and informs website users. In order to attract and hold the interest of users, content should use the keywords that users search for. So how can you tell …
International websites often have similar content for different language groups and countries. The hreflang tag is an HTML tag communicating the language targeting of single pages to Google. This does not only ensure correct indexing but also avoids problems with duplicate content. Duplicate content issues are caused for example if …
For SEO reasons it is recommended to create one landing page per topic and optimize this page using the relevant keywords. Optimizing single page websites for search engines is more difficult because one page contains several topics. For this reason special rules should be applied for single page websites in addition …
The latest study about click-through-rates in the organic Google results once more underlines the importance of a top ranking position in Google search. Only if your website is among the top five results it has a good chance to get clicked. On average the first five results on the Google …
On Saturday the place to be for the Swiss Startup Scene was at StartupCamp Switzerland 2014 in Basel. A variety of presentations, discussions, and workshops on themes of interest to startups ran concurrently in five sessions throughout the day. Our Amazee Metrics team gave a presentation on the topic of Web …
In part 2 of our online marketing tutorial we detail how to effectively use each online marketing instrument. 1. Basic instruments for every online marketing plan Search Engine Optimization: According to a recent study natural search is the key driver of website visits. Search Engine Optimization is therefore a critical success …
Google results are becoming more and more personalized and are affected by the user’s browsing history or the location. (See our blog post about context information). Optimizing a website for local search is therefore a critical process, especially for companies with local sales presence. Local SEO is not only limited …
It is obvious that the future of SEO is closely connected to the approach and query process of search engines. Google wants to deliver the best result and this means high quality websites. To achieve this, as much information as possible is taken into account. This means that the explicit …
The exact search engine ranking algorithms are a mystery, even for search professionals. We know for example that there are more than 200 ranking factors in the Google algorithm, but the exact mix remains unknown, as Google is anxious to not disclose the details. The annually report from Searchmetrics about …
The latest update of the Google algorithm, named Panda 2.0 was released a few days ago. It was an expected update and apparently affected the rankings of a small percentage of sites, mostly in the US. To check the status of your website, track the organic traffic from Google in …
