The importance of the trustworthiness of websites is not a new issue. In the light of recent developments in the field of search, it takes on a new meaning. Both the Google Core Update in September 2019 and the subsequent Google BERT Update have shown that the trustworthiness of websites …
SEO
SEO for Zero-Click Searches
The Google algorithm understands better and better what users are looking for. This is practical for the users. But it also leads to a phenomenon known as zero click searches. We explain exactly what this means, what advantages and disadvantages it brings, and how you can adapt your SEO measures …
Latest Google Core Update: What Financial Services Providers Now Need to Watch Out for
The Google Core Update of September 2019 has particularly affected the ranking positions of websites from the financial and health sector. We were also able to detect some high ranking shifts among our customers. Did your results deteriorate with the update and have they not recovered since – not even …
How to Use Google Trends for SEO and Content Marketing
Google Trends is a free and often underestimated tool for search engine optimization. It offers a variety of useful possibilities for SEO measures as well as for content marketing. Read how Google Trends works and what you should certainly use it for. Understand the Data First of all: Google Trends …
Google My Business Tutorial: 5 Tips for Improving Your Google My Business Profile
The presence of your company on Google My Business is one of the most important ranking factors for local search engine optimization (SEO). With Google My Business you define your appearance in Google Search and on Google Maps. Additionally, you need Google My Business if you want to use location …
Google My Business Tutorial: How to Manage Multiple Location Groups
For companies with a physical office or store it is a must to be present on Google My Business. We already explained how to create a Google My Business account. If your business has ten or more locations, you should create a Location Group (previously known as business accounts) which provides …
SEO Tutorial: Geo Targeting with Hreflang Tag 2019
International websites often have similar content for different language groups and countries. The hreflang tag is an HTML tag communicating the language targeting of single pages to Google. This does not only ensure correct indexing but also avoids problems with issues are caused for example if the same content is …
Google Image Search
According to empirical surveys, there are increasing signs that Google is giving image search more weight. The Image Search Box now appears in about one third of all search queries. The numbers are based on the analyses of various tool providers, who regularly examine Google search results. The Image …
Does Duplicate Content Still Play a Role?
Our customers know what to look for when it comes to search engine optimization. Of course, they also know the problems that arise when their websites contain pages with largely identical content. We often get the question if there is a risk of duplicate content when distributing content (typically blog …
These Are the SEO Trends for 2019
We are only one month into the new year and there is already a lot of speculation in the SEO industry about which SEO trends are awaiting webmasters and website operators in 2019. Search engine optimization is a constantly changing process, which is why we strive to keep you up …
Ranking-Factors 2018
Searchmetrics has recently published a study on the most important ranking factors for 2018. Searchmetrics has adopted a new approach this year and is no longer focusing on general statements but is analyzing specific industries and market segments to better understand which criteria influence Google rankings. According to Searchmetrics, market …
The New Google Search Console
The new Google Search Console, which has been in the beta phase since the beginning of the year, was finally rolled out in September this year. The Google Search Console (former Webmaster Tools) now offers not only a new design, but also new features. Since the Google Search Console is …