Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …
Almost two years have passed since the new Google Search Console was launched in September 2018. During this time, it has been constantly updated and new features have been added. It is about time to take a closer look at the most important reports. In this guide, we will take …
90% of all travellers research online before booking a hotel. In order to be visible at this point in the decision-making process of potential customers, hotels have a completely free option: To optimize their website for search engines, in short SEO. A particularly important aspect for the hotel industry are …
Many potential clients start their search for a suitable insurance company on Google. The following keywords, for example, show that there is great potential for search engine marketing in Switzerland: Versicherung (insurance): 3’600 monthly searches Krankenkasse (health insurance): 5’400 monthly searches Autoversicherung (car insurance): 4’400 monthly searches Hausratversicherung (household contents …
Stand out in search results: Rich Snippets contain special elements such as rating stars, pricing information or product images. This additional information can help you differentiate your site’s search results from those of your competitors. As a result, this means better click rates and those lead to more visitors. Especially …
Online marketing strategy plays a decisive role in the expansion abroad. After all, different target markets require different online marketing measures. User behavior can vary greatly from country to country. Using the following four examples, we show you how to make your brand and products known outside your local region. …
According to a study from 2019 (in German), 40 percent of those surveyed have already used voice search in the previous year. Another study predicts that by 2020, more than half of all mobile search queries will already be attributable to voice searches. And: the trend is rising. Reason enough …
The importance of the trustworthiness of websites is not a new issue. In the light of recent developments in the field of search, it takes on a new meaning. Both the Google Core Update in September 2019 and the subsequent Google BERT Update have shown that the trustworthiness of websites …
The Google algorithm understands better and better what users are looking for. This is practical for the users. But it also leads to a phenomenon known as zero click searches. We explain exactly what this means, what advantages and disadvantages it brings, and how you can adapt your SEO measures …
The Google Core Update of September 2019 has particularly affected the ranking positions of websites from the financial and health sector. We were also able to detect some high ranking shifts among our customers. Did your results deteriorate with the update and have they not recovered since – not even …
Google Trends is a free and often underestimated tool for search engine optimization. It offers a variety of useful possibilities for SEO measures as well as for content marketing. Read how Google Trends works and what you should certainly use it for. Understand the Data First of all: Google Trends …
The presence of your company on Google My Business is one of the most important ranking factors for local search engine optimization (SEO). With Google My Business you define your appearance in Google Search and on Google Maps. Additionally, you need Google My Business if you want to use location …
