When strategizing your Content Marketing, you will probably start researching trends and you will follow this up with an extensive Keyword Research. That is great, but did you think about User Intent? It is the categorization of what users search online when they type their search term into a search …
SEO
6 Trends that Skyrocket Your SEO in 2018
We have landed in the year 2018. This is the year in which 2040 is closer than 1995. Let that sink in. This is also the year in which Elon Musk already sent his old car to Mars. At this very moment in orbit, there is a mannequin named Starman …
6 SEO and SEA Quick Wins for the Holiday Season
As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for “Christmas present” already starts increasing as early as the end of August. If …
Data Privacy and Compliance in Digital Marketing: What You Should Know
The importance of the topics data privacy and compliance is currently increasing due to the EU’s new General Data Protection Regulation (GDPR) that will come into force on the 25th of May 2018. As a result, it is now more important than ever to ask yourself if your online marketing …
How to Verify Your Website in Google Search Console
If you want to gain more control of your website and how it appears in the Google Search results, you need the Google Search Console. Google Search Console is a free service offered by Google that allows you to monitor your site’s appearance on Google. It doesn’t matter whether you …
Top 10 SEO Ranking Factors for Financial Websites in 2017
Searchmetrics has recently released a study of the main SEO ranking factors in the financial sector. The study compares the Google ranking factors of websites of the financial industry with all other industries. The study is based on industry-specific keywords as well as generic keywords, which are used across all …
Top 10 SEO Ranking Factors for Ecommerce Websites in 2017
It is no news that ecommerce continues to grow massively every year, allowing businesses to reach a larger audience than a traditional storefront location. Online shoppers love the convenience of being able to buy things anytime anywhere, having access to a broader range of products, exchanging information about products with …
Five SEO basics your WordPress Plugin doesn’t take care of
It is a great CMS, it is by far the most popular platform to build your website on and everyone has heard of it: WordPress. One of the benefits of WordPress is that there is always a plugin that can solve your problem, also for SEO. We have shown you what …
How to Optimize Your SEO efforts for RankBrain
Google’s RankBrain has grown up and is involved in every single search query. What does it do and, more importantly, what can YOU do? What is RankBrain? RankBrain is a machine-learning AI system which helps Google process search results. It was added to the Google algorithm Hummingbird in 2015. Back …
SEO Ranking Factors 2017
Every year Searchmetrics releases its study of SEO ranking factors for Google.de. Searchmetrics analyses a set of 10.000 relevant keywords in Google to find the correlations between ranking positions and ranking factors. For SEOs they are a handy guideline on what to look out for in the future. In this …
How to Use Google Trends for Keyword Research
If you are planning your SEO strategy, you should do a keyword research first. This can be done with the Google Ads keyword planner, but another great option is Google Trends. Google Trends allows you to learn a lot from your keywords. It will give you data for not just …
A Beginner’s Guide to Content Marketing for SEO
In addition to Marketing Automation, Mobile Marketing and Influencer Marketing, Content Marketing is one of the most important online marketing tools in recent years, and it is central to SEO. We will show you what Content Marketing is and how it can be applied for search engine optimization. What is …