In July 2014 Google updated its algorithm for local search. This has led to more specific and accurate local search results. The impacts of this algorithm update (which is also known as “Pigeon”) are now known and cover the following points: This update affects search results both in Google Web …
You probably have already set your goals for the new year. If these do not already contain SEO for your website, we have gathered some tips for you that will crank up your website. Technical Review It is likely that one of the first steps of your SEO program was …
Parallax scrolling – also known as parallax – is one of the latest trends in web design. However, many parallax websites are not well optimized for search engines. We would like to show how you can get your parallax page up to speed in terms of SEO. What Is Parallax? …
Google started indexing deep links for Android apps in June 2014. Now Google has introduced guidelines on how to optimize and monitor app indexing. Deep links from Android apps are displayed in the Google results pages and allow users to access specific app content directly from the search engine results pages. …
Due to fluctuations in rankings there have been lots of discussions about the latest update of Google’s algorithm, which is also known as Penguin 3.0. According to Google, these fluctuations are to be expected, since the Penguin 3.0 rollout is still ongoing. Google’s John Mueller revealed, that the Penguin 3.0 …
In 2014 Google has again optimized its ranking algorithm through various updates. Since nobody can remember all the changes, we would like to give an overview of the most important ones. Encryption (HTTPS) In August, Google has announced that it would slightly boost websites that encrypt their traffic (through SSL) …
Google has announced that it will include a “mobile-friendly” label in the mobile Google search for websites that are optimized for mobile devices. With this feature, Google wants to increase the user experience for mobile users. It will be rolled out globally in the next couple of weeks. For a …
For SEO reasons it is recommended to create one landing page per topic and optimize this page using the relevant keywords. Optimizing single page websites for search engines is more difficult because one page contains several topics. For this reason special rules should be applied for single page websites in addition …
International websites often have similar content for different language groups and countries. The hreflang tag is an HTML tag communicating the language targeting of single pages to Google. This does not only ensure correct indexing but also avoids problems with duplicate content. Duplicate content issues are caused for example if …
A lot of companies have various Google+ pages but use only one of them. One reason for this are the previous overlaps between Google+ and Google Places. These have been eliminated with the introduction of Google My Business. The good thing is, you can delete unnecessary Google+ pages. However, this …
Local SEO is crucial for local businesses like shops, hotels and restaurants. The latest study from Moz about the local search ranking factors shows the key factors for optimizing a website with local relevance for SEO. Local Ranking Factors The following graphic shows the most important ranking factors for local …
New generic Top Level Domains (TLDs) such as “.finance”, “.help” or “.eat” have been introduced this year. The graphic below shows the current market share of each new generic TLD. So far it has been unclear how these new TLDs influence SEO rankings. According to Google the new TLDs are …
