Since the end of 2013 Google Analytics users have not been able to see keyword data. Google labels almost all of the keywords as “not provided”. Since then the Google Search Console (formerly Google Webmaster Tools) is Google’s only real keyword data supplier. Since the beginning of August 2015 Google …
SEO
Content Marketing: Which Content Generates the Most Links and Social Shares?
Backlinks and social shares are both relevant SEO ranking factors. In order to get your content linked to from other websites and shared in social networks, you need to create relevant content. This makes content marketing an important instrument for search engine optimization. But what kind of content generates links …
12 Free SEO Tools to Improve Your Ranking Positions
You can use various tools to optimize your website for search engines. Complete solutions usually charge a fee, but there are also free tools that are very helpful. Below we will show you 12 free SEO tools you can use to improve your ranking positions. 1. Google Analytics Many websites …
SEO Trends 2015
We recently wrote about the most important SEO ranking factors for 2015 based on the latest Searchmetrics correlation study. But how will the relevance of the different ranking factors change in the future? To answer this question, Moz carries out an experts survey every two years. For the latest study, 150 SEO …
Google My Business Tutorial: Managing Multiple Business Locations
For companies with a physical office or store it is a must to be present on Google My Business. We already explained how to create a Google My Business account. If your business has ten or more locations, you should create a business account and use the bulk location management functionality. …
SEO Ranking Factors 2015
Searchmetrics recently released its study of SEO ranking factors 2015 for google.de. Searchmetrics analyzed the top 30 search results for 10,000 keywords to find the correlations between ranking factors and the ranking position of the resulting pages. What distinguishes the top-ranked webpages in google.de in 2015? The study reveals some …
Search Engine Optimization for Yandex
If Russia is your target market, you need to get found on Yandex. Yandex is the most popular Russian Internet property, covering 85.6% of Russia’s Internet audience. Google’s audience coverage in Russia is 71% (as of March 2015). In these countries Yandex is also very popular and thus an important …
How to Use Google Trends for SEO
The free Google Trends tool is a very useful and often underrated instrument for search engine optimization. In this article we will show how you can use Google Trends. 1. Keyword Research When starting with search engine optimization, you should first of all do a thorough keyword analysis. The Google …
How to Use the New .swiss Domain
A new generic top level-domain (gTLD) will be launched in the fall of 2015: .swiss. The Swiss Federal Office of Communications (OFCOM) will administer this TLD that can be bought from organizations in Switzerland. Why is there a new TLD .swiss? In 2012, the ICANN created new gTLDs. The Swiss Confederation requested …
SEO Tutorial: Bing Webmaster Tools
Bing Webmaster Tools offers several useful reports and features to analyze and optimize the visibility of your website in Bing – analogous to the Google Search Console (formerly Google Webmaster Tools) in Google. We will show you how to set up Bing Webmaster Tools for your website and provide an …
SEO Tutorial: Optimal URL Structure for SEO
We will show you the elements of a URL and provide recommendations for an optimal URL structure. The URL structure of a website is an important part of an SEO strategy. Readable and well-structured URLs have a positive impact on click-trough-rates and encourage people to share links on other websites …
Search Engine Optimization for Bing
When it comes to search engine optimization, most people automatically think about Google. But how do you do SEO for the Yahoo! Bing Network? We will outline the relevance of Yahoo! and Bing and provide an overview of the tools and SEO factors for these search engines. Relevance of Bing …