You can use various tools to optimize your website for search engines. Complete solutions usually charge a fee, but there are also free tools that are very helpful. Below we will show you 12 free SEO tools you can use to improve your ranking positions. 1. Google Analytics Many websites …
We recently wrote about the most important SEO ranking factors for 2015 based on the latest Searchmetrics correlation study. But how will the relevance of the different ranking factors change in the future? To answer this question, Moz carries out an experts survey every two years. For the latest study, 150 SEO …
For companies with a physical office or store it is a must to be present on Google My Business. We already explained how to create a Google My Business account. If your business has ten or more locations, you should create a business account and use the bulk location management functionality. …
Searchmetrics recently released its study of SEO ranking factors 2015 for google.de. Searchmetrics analyzed the top 30 search results for 10,000 keywords to find the correlations between ranking factors and the ranking position of the resulting pages. What distinguishes the top-ranked webpages in google.de in 2015? The study reveals some …
If Russia is your target market, you need to get found on Yandex. Yandex is the most popular Russian Internet property, covering 85.6% of Russia’s Internet audience. Google’s audience coverage in Russia is 71% (as of March 2015). In these countries Yandex is also very popular and thus an important …
The free Google Trends tool is a very useful and often underrated instrument for search engine optimization. In this article we will show how you can use Google Trends. 1. Keyword Research When starting with search engine optimization, you should first of all do a thorough keyword analysis. The Google …
A new generic top level-domain (gTLD) will be launched in the fall of 2015: .swiss. The Swiss Federal Office of Communications (OFCOM) will administer this TLD that can be bought from organizations in Switzerland. Why is there a new TLD .swiss? In 2012, the ICANN created new gTLDs. The Swiss Confederation requested …
Bing Webmaster Tools offers several useful reports and features to analyze and optimize the visibility of your website in Bing – analogous to the Google Search Console (formerly Google Webmaster Tools) in Google. We will show you how to set up Bing Webmaster Tools for your website and provide an …
We will show you the elements of a URL and provide recommendations for an optimal URL structure. The URL structure of a website is an important part of an SEO strategy. Readable and well-structured URLs have a positive impact on click-trough-rates and encourage people to share links on other websites …
When it comes to search engine optimization, most people automatically think about Google. But how do you do SEO for the Yahoo! Bing Network? We will outline the relevance of Yahoo! and Bing and provide an overview of the tools and SEO factors for these search engines. Relevance of Bing …
The Google Search Console, formerly known as Google Webmaster Tools, provides two new reports about the indexing of mobile app content. Adding the App In order to use the new reports, you need to have an Android app. Add your mobile app to the Google Search Console by following the …
Following Google’s lead, Bing announced the launch of a mobile-friendly algorithm. The Google mobile algorithm started rolling out on April 21st 2015. Bing did not communicate a date for their algorithm update yet, but said that it will be introduced in the upcoming months. Bing points out that the relevance of a …
