The latest study about click-through-rates in the organic Google results once more underlines the importance of a top ranking position in Google search. Only if your website is among the top five results it has a good chance to get clicked. On average the first five results on the Google …
A Google employee has announced an important SEO update last week: Google is rolling out an improved Panda algorithm. Unofficially the update is called Panda 4.1. According to the Google announcement additional signals have been discovered to help identify bad quality content. Small and medium-sized websites providing high quality content …
In Google search more and more search queries are answered directly by Google. Google mentions the source, but displays the information directly. A click on the link is therefore not necessary anymore. The query below is asking for the age of Simonetta Sommaruga. The answer is shown directly by Google. …
Two months ago we reported on the shortened study on SEO Ranking Factors for 2014 by Searchmetrics. Searchmetrics has released the final study on the Ranking Factors for Germany and the U.S. a couple of days ago. The Ranking Factors for Google Germany: Ranking Factors for Google U.S.: Comparison of the …
Google has announced an important SEO enhancement: The search box within search results has been improved. The search box is now more prominent as it is placed above the sitelinks. In addition, it supports the autocomplete functionality and forwards users directly to the website’s internal search pages. With the search …
YouTube is the second largest search engine in the world after Google. Therefore it is an ideal channel to share video content. But how do you make sure that the users find your video? Similar to SEO for search engines, the YouTube search is based on an algorithm and therefore …
Google hardly provides any information about the SEO ranking factors. However, last week Google officially announced that they are starting to use HTTPS as a ranking signal. As a result, using HTTPS does have an impact on the ranking positions in the search engine results pages. According to Google this …
The results of search engine optimization (SEO) are usually visible only after several months. So it is great when we can present our clients with positive results after a few short months. Recently we were able to report such positive results to CSS Versicherung after five months of SEO work. …
The main goal of Search Engine Optimization (SEO) is getting your website to rank in the top few search engine results. However, the algorithm and the ranking factors that decide the order of those results is kept secret by search engines like Google, Bing, etc. That is why Searchmetrics came …
Content marketing is one of the most important parts of the digital strategies we recommend to clients: creating quality content that engages and informs website users. In order to attract and hold the interest of users, content should use the keywords that users search for. So how can you tell …
On Saturday the place to be for the Swiss Startup Scene was at StartupCamp Switzerland 2014 in Basel. A variety of presentations, discussions, and workshops on themes of interest to startups ran concurrently in five sessions throughout the day. Our Amazee Metrics team gave a presentation on the topic of Web …
In part 2 of our online marketing tutorial we detail how to effectively use each online marketing instrument. 1. Basic instruments for every online marketing plan Search Engine Optimization: According to a recent study natural search is the key driver of website visits. Search Engine Optimization is therefore a critical success …
