After launching dynamic remarketing with AdWords for retailers in June, Google will roll out this possibility also for businesses in the vertical market like insurances, real estate, jobs, finance and education. The principle of dynamic remarketing is simple: advertizing businesses can target their website visitors in the Display Network with …
Within the next months new formats and tools will be available for AdWords to create mobile ads for the Display Network, the AdMob network and DoubleClick. The four new formats, Engagement Ads, TrueView Ads, Anchor Ad and Magazine Style Text Ad shall be easy to generate and work across devices. …
The steadily growing number of mobile internet usage challenges AdWords advertizers: The screens are fairly small and offer very limited space, users are on the way and in a hurry to find information as fast and easy as possible. To meet these requirements AdWords changes the appearance of mobile ads …
Google Grants is the AdWords-Edition for Non-Profit-Organisations initiated by Google. NPOs willing to advertize on the internet can apply for this program that offers a grant of 10.000$ a month for AdWords. To check whether your charity organization is eligible for the program we recommend to carefully check the admission …
Recently AdWords rolled out the callout extension, as an addition to classical extensions like location extension, which allows including more text in ads. Callout extensions do not contain links but can be used to communicate extra information concerning special services or special offers before potential customers click on the ad …
Now it becomes much easier to show your business location in your AdWords ads and to make it more likely to be found by potential customers. Location extensions show important information like your business address, phone number, and a map marker together with your ad text. Previously local extensions had …
Did you know that you can advertise with AdWords within mobile apps? This is a functionality through the Google Display Network, that many advertisers use already but hardly anybody knows in depth. When you have a campaign “Display Network” or “Search with Display Select” and you activated “All features“, it …
Have you ever wondered about the importance of AdWords for your customer contact via phone? Would you like to know where the phone calls to your business come from? This week Google introduced Website call conversion for AdWords to offer answers to these urging questions of businesses. According to Google …
If you have an AdWords account you probably realized already the notification: the campaign type “Search and Display Networks” will be eliminated and replaced by “Search Network with Display Select”. Until September 16th 2014 you can perform this upgrade yourself, after that the change will be automatically implemented. Those who …
The web has become a relevant source that people of all age groups use to make informed buying decisions. This fact has even been confirmed by a recent global market research study. Thus, online marketing is integral to a complete and effective marketing plan. But what exactly is online marketing? For …
