Recently AdWords rolled out the callout extension, as an addition to classical extensions like location extension, which allows including more text in ads. Callout extensions do not contain links but can be used to communicate extra information concerning special services or special offers before potential customers click on the ad …
Now it becomes much easier to show your business location in your AdWords ads and to make it more likely to be found by potential customers. Location extensions show important information like your business address, phone number, and a map marker together with your ad text. Previously local extensions had …
Did you know that you can advertise with AdWords within mobile apps? This is a functionality through the Google Display Network, that many advertisers use already but hardly anybody knows in depth. When you have a campaign “Display Network” or “Search with Display Select” and you activated “All features“, it …
Have you ever wondered about the importance of AdWords for your customer contact via phone? Would you like to know where the phone calls to your business come from? This week Google introduced Website call conversion for AdWords to offer answers to these urging questions of businesses. According to Google …
If you have an AdWords account you probably realized already the notification: the campaign type “Search and Display Networks” will be eliminated and replaced by “Search Network with Display Select”. Until September 16th 2014 you can perform this upgrade yourself, after that the change will be automatically implemented. Those who …
The web has become a relevant source that people of all age groups use to make informed buying decisions. This fact has even been confirmed by a recent global market research study. Thus, online marketing is integral to a complete and effective marketing plan. But what exactly is online marketing? For …
