Differences between Bing Ads and Google AdWords

Differences between Bing Ads and Google AdWords

Bing ads are an interesting marketing channel. There are several benefits of Bing ads compared to Google AdWords. The functions in Bing ads are similar to those in Google AdWords. This is no surprise as Bing wants the Google AdWords advertisers as customers as well. Therefore Bing needs to adapt …

AdWords Tutorial: How to Use the AdWords Keyword Planner

Google AdWords Keyword Planner

If you are planning a Google AdWords campaign, you should do a keyword research with the AdWords keyword planner tool first. This allows you to check the potential of relevant keywords and to identify additional keyword possibilities. The AdWords keyword planner tool is able to: Verify the search volume of …

How to Combine Google AdWords with Google Analytics

combining Google AdWords with Google Analytics

Both Google AdWords and Google Analytics gather a lot of data on the performance of your AdWords campaigns. By combining these tools you get deeper understanding of your ads. With Google Analytics, you are able to see what visitors do after the clicked on your AdWords ad. Google has published …

Why You Should Use Bing Ads in Europe

Why You Should Use Bing Ads in Europe

It is not a secret Bing is building their systems similar as their big competitor Google. Users should not be confused by different tools. This is why Bing Ads provide the same Cost-Per-Click-Model as Google AdWords. Benefits of Bing Ads Bing’s share oft he market in the US is 30% …

Google AdWords Update: New Tracking URLs

Google - Upgraded AdWords Tracking URLs

In the beginning of this week, Google rolled out an AdWords update to simplify the management of tracking information. Moreover, new ValueTrack parameters allow you to track additional information about the performance of your AdWords campaigns. Upgraded AdWords Tracking URLs Until now the tracking parameters were integrated directly in the destination …

Google Analytics Updates its AdWords Search Queries Report

Google Analytics Update für den AdWords Search Queries Report

Google Analytics recently announced the introduction of the Query Word Count dimension in Google Analytics AdWords reports.  This allows you to segment AdWords Search Queries by the number of words in the query.   This way you can easily see how short queries with only a few keywords perform differently …

New AdWords Feature: Custom Columns

Google AdWords Custom Columns

Google AdWords has quietly implemented a great new feature: Custom Columns. This allows creating custom columns in addition to the default columns like Impressions, Clicks and Conversions. What Is the Benefit of Custom Columns? With AdWords custom columns you can for example group the clickthrough rate (CTR) into “desktop CTR” …

AdWords Ad Customizers: Real-Time Updates for Your Ads

AdWords Ad Customizers: Update promotions in real-time

Ad customizers is a new and little-known Google AdWords tool. It allows to tailor text ads to searches and offers in real-time. This is beneficial for AdWords campaigns containing a big variety of products, working with numerous promotions or showing current availability (for example for hotel rooms or flights). Examples of …

Holiday Checklist For Your Google Visibility

Holiday Checklist For Your Google Visibility

The Christmas season is a busy and lucrative period for most businesses. We have prepared a comprehensive checklist to help you optimizing your visibility in Google during the holidays. Google My Business Check and update the information in your Google My Business profile. This guarantees that your company is displayed …

New Opportunities for Your AdWords Shopping Campaigns

Christmas Shopping

The Christmas season is an important period for e-commerce businesses. Google AdWords shopping campaigns are an effective way to market products in Google search.  Google recently launched several improvements for AdWords Shopping campaigns. Improved presentation of shopping results on mobile devices According to Google shopping searches on smartphones have increased by …

More Precise Targeting with AdWords Custom Affinity Audiences

More Precise Targeting with AdWords Custom Affinity Audiences

In the coming weeks Google will enable  “custom affinity audiences” for AdWords to allow advertisers to better target audiences across the Display Network. This new option is meant to complement the existing targeting possibilities, “affinity audiences” and “In-market audiences”, in AdWords and to offer further flexibility.   What is the …