Both Google AdWords and Google Analytics gather a lot of data on the performance of your AdWords campaigns. By combining these tools you get deeper understanding of your ads. With Google Analytics, you are able to see what visitors do after the clicked on your AdWords ad. Google has published …
It is not a secret Bing is building their systems similar as their big competitor Google. Users should not be confused by different tools. This is why Bing Ads provide the same Cost-Per-Click-Model as Google AdWords. Benefits of Bing Ads Bing’s share oft he market in the US is 30% …
In the beginning of this week, Google rolled out an AdWords update to simplify the management of tracking information. Moreover, new ValueTrack parameters allow you to track additional information about the performance of your AdWords campaigns. Upgraded AdWords Tracking URLs Until now the tracking parameters were integrated directly in the destination …
Google Analytics recently announced the introduction of the Query Word Count dimension in Google Analytics AdWords reports. This allows you to segment AdWords Search Queries by the number of words in the query. This way you can easily see how short queries with only a few keywords perform differently …
Google AdWords has quietly implemented a great new feature: Custom Columns. This allows creating custom columns in addition to the default columns like Impressions, Clicks and Conversions. What Is the Benefit of Custom Columns? With AdWords custom columns you can for example group the clickthrough rate (CTR) into “desktop CTR” …
Ad customizers is a new and little-known Google AdWords tool. It allows to tailor text ads to searches and offers in real-time. This is beneficial for AdWords campaigns containing a big variety of products, working with numerous promotions or showing current availability (for example for hotel rooms or flights). Examples of …
The Christmas season is a busy and lucrative period for most businesses. We have prepared a comprehensive checklist to help you optimizing your visibility in Google during the holidays. Google My Business Check and update the information in your Google My Business profile. This guarantees that your company is displayed …
The Christmas season is an important period for e-commerce businesses. Google AdWords shopping campaigns are an effective way to market products in Google search. Google recently launched several improvements for AdWords Shopping campaigns. Improved presentation of shopping results on mobile devices According to Google shopping searches on smartphones have increased by …
In the coming weeks Google will enable “custom affinity audiences” for AdWords to allow advertisers to better target audiences across the Display Network. This new option is meant to complement the existing targeting possibilities, “affinity audiences” and “In-market audiences”, in AdWords and to offer further flexibility. What is the …
Within the next months new formats and tools will be available for AdWords to create mobile ads for the Display Network, the AdMob network and DoubleClick. The four new formats, Engagement Ads, TrueView Ads, Anchor Ad and Magazine Style Text Ad shall be easy to generate and work across devices. …
The steadily growing number of mobile internet usage challenges AdWords advertizers: The screens are fairly small and offer very limited space, users are on the way and in a hurry to find information as fast and easy as possible. To meet these requirements AdWords changes the appearance of mobile ads …
Google Grants is the AdWords-Edition for Non-Profit-Organisations initiated by Google. NPOs willing to advertize on the internet can apply for this program that offers a grant of 10.000$ a month for AdWords. To check whether your charity organization is eligible for the program we recommend to carefully check the admission …
