We selected 5 free SEM Tools for Google AdWords. These tools will help you to manage and create successful Google Ads campaigns. Google AdWords Editor You can create new campaigns or download existing accounts with the Google AdWords Editor to edit campaigns offline. The adjustments go online when you upload …
Keywords are the foundation of Google AdWords campaigns. The AdWords keyword planner is a very useful tool for evaluating keyword potential and identifying additional keyword ideas. Google is currently launching an update to make the tool even more helpful: The keyword planner now provides benchmark data. Soon you will retrieve the following …
Recently Google AdWords announced some new features to better optimize the bids of your Google AdWords campaigns. We will give you an overview of the new and already existing bid simulators and explain the new bid estimates that are now available in your AdWords account. Bid Simulators Bid simulators provide …
Since the beginning of September 2015, native Gmail ads are available for all advertisers in the Google AdWords interface. In the following you will learn what native Gmail ads are and how to create them. What are Native Gmail Ads? Native Gmail ads are ads within the Gmail mailbox. They …
Ad extensions provide extra information about your business and complement text ads. With the Google AdWords ad extensions you have the opportunity to emphasize your ads without additional costs. Ad extensions can be applied on campaign or ad group level. Find our 6 tips on how to use ad extensions …
Last week Google announced the launch of shopping ads for YouTube. They will be available in the next months. These new shopping ads give YouTube advertisers the possibility to offer products directly in partner videos. How the YouTube Shopping Ads Work Similar to Google shopping ads, the YouTube shopping ads …
Search engine marketing (SEM) stands for paid advertising in search engines. These ads show up above, below or on the right side of the organic search results. The most popular option for SEM are Google AdWords ads. However, Google AdWords is not the only possibility for SEM. In this article …
Google AdWords shopping campaigns, also known as product listing ads (PLAs), display products from your online shop above the Google search results. The ads are more attractive to users since they display the product name, prize and web address under the product picture. The user can reach the product page …
80% of the Swiss internet users access the web via smartphone. This is an increase compared to 2014, when 75% were using their smartphone to surf on the internet. Thus it is getting increasingly important to optimize your AdWords campaigns for mobile devices. In the following we will show you …
The Google AdWords Editor is a free offline tool to set up and manage AdWords accounts. It simplifies setting up new campaigns, ad groups and text ads and adding new keywords. The tool is suitable especially for managing complex accounts with many campaigns and long ad and keyword lists. With …
Data is the key to success. The dimensions tab in Google AdWords provides a lot of key metrics. We will show you how to use them properly. By clicking on the tab Dimensions you get an overview of the AdWords key figures like clicks, impressions, conversions etc. per day (date) …
The Default Channel Grouping Report in Google Analytics provides a good overview of a website’s traffic sources. Intuitively, you would assume to find the sessions from Google AdWords in the channel Paid Search. But this is not correct if your AdWords ads also appear in the Display Network. In this …
