Every smart marketer knows that you cannot optimize what you cannot measure. We have showed you how to set up goals in Google Analytics to measure conversions on your website, so that you can optimize your marketing efforts. Google has now created Smart Goals for businesses that cannot measure conversions …
Google recently introduced performance forecasts for display campaigns in Google AdWords. Users can determine their display campaign reach in advance and set their targeting according to their advertising goals and target group. We will show you how to determine targeting ideas and forecasts with the display planner tool. Identifying Targeting …
The Google AdWords interface is being updated and extended continuously. Google recently implemented three new reports for flexible bid strategies. With these reports you can understand how the bid strategies influence the campaign performance. We will show you the new features. If you do not have flexible bid strategies in …
To gear up for Christmas shopping, Google has launched many new features for shopping campaigns in the past few months. We will show you the five most important developments for shopping ads in October and November 2015. 1. Shopping Assortment Report In the Google Merchant Center shopping assortment report you …
Do you have a mobile app? Then of course you want to increase the number of installations and user interactions. Revenue from mobile apps has risen by nearly 30% in 2015 worldwide compared to the previous year and it is forecast to increase, so it is well worth your time …
Programmatic advertising is the new buzzword in search engine marketing. Programmatic ads can also be applied to other online marketing channels like social media, display and video advertising. But what exactly is programmatic advertising? We will give you the answer to this question and outline the advantages of programmatic advertising. …
Recently Google AdWords announced some new features to better optimize the bids of your Google AdWords campaigns. We will give you an overview of the new and already existing bid simulators and explain the new bid estimates that are now available in your AdWords account. Bid Simulators Bid simulators provide …
80% of the Swiss internet users access the web via smartphone. This is an increase compared to 2014, when 75% were using their smartphone to surf on the internet. Thus it is getting increasingly important to optimize your AdWords campaigns for mobile devices. In the following we will show you …
Yandex is the leading search engine in Russia and therefore an ideal channel for a successful online advertising campaign in this target market. A keyword research is indispensable if you plan to do search engine marketing with Yandex. For this matter Yandex offers the keyword planner tool “Wordstat”. In the …
The Google display network consists of millions of websites, videos and apps where your ads can be displayed. Website operators can register through Google AdSense in the display network to offer ad placements on their website for AdWords users. In the following we present you five targeting options for the …
Last week Google announced the launch of shopping ads for YouTube. They will be available in the next months. These new shopping ads give YouTube advertisers the possibility to offer products directly in partner videos. How the YouTube Shopping Ads Work Similar to Google shopping ads, the YouTube shopping ads …
With the new Google AdWords targeting option “Customer Match” you can address your target group more specifically. “Customer Match” allows you to define the relevant target groups based on email lists. You can upload your email lists. They will be matched to logged in Google users. Like this you can …
