Since the implementation of the GDPR in May 2018, not all its provisions have been made clear and some can still be interpreted in different ways. Exemplary court rulings are needed to establish legal interpretations for these in detail. Such decisions then serve as a guideline for further judgments and …
Do you struggle every month with manually updating reports? Is management asking for numbers that you cannot pull out of your data tools? If you dream about combining different data sources, to connect the dots and get deeper insights, this blog post is for you. Standard reporting can be tedious …
With 610 million users worldwide, LinkedIn is all about building networks and connections. It is not just about who you know, it is about using the platform to achieve your marketing goals. This situation may be familiar to you: You want to market your campaign online and have already tried …
The new European General Data Protection Regulation (GDPR) entered into force on 25 May 2018. The most important GDPR related changes concerning cookies are: Cookies are regarded as online identifications and thus as personal information. The collection and processing of personal information (including cookies) requires the visitor’s consent. Website operators …
This is the third post in our series on the recently launched User Engagement Triggers in Google Tag Manager. We have previously featured the YouTube Video trigger and the Scroll Depth trigger. This post will focus on the last of the new triggers; the Element Visibility trigger. The Element Visibility …
When strategizing your Content Marketing, you will probably start researching trends and you will follow this up with an extensive Keyword Research. That is great, but did you think about User Intent? It is the categorization of what users search online when they type their search term into a search …
The new European General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. This brings with it a risk of serious fines for non-compliance. Ensuring that a company and its online channels are in line with GDPR is usually a major undertaking, which is why there has …
If you have been working with AdWords, chances are you have heard about AdWords Scripts at some stage. If you are already using AdWords Scripts, you will probably know that they are a great way to save time and improve performance. If you have not yet implemented AdWords scripts, read …
What Are the New Data Protection Regulations? The European Union is soon to enact new regulations that govern what data you can collect about your customers and how you can use it. This legislation is called the General Data Protection Regulation or GDPR. Of course, as the name implies, the …
In October 2016 Google Tag Manager was updated with a new container type to track AMP pages. AMP is an open source project allowing publishers and media sites to create webpages with content that loads significantly faster than regular web pages. In the first part of our tutorial we showed …
