A few weeks ago we analyzed the website of Zurich Open Air to optimize their conversion goals. In this case study the basic steps of a conversion optimization project will be shown based on a real and successful example with great results. A project to optimize the conversion goals is based on …
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SEO Ranking Factors for Germany in 2013
The exact search engine ranking algorithms are a mystery, even for search professionals. We know for example that there are more than 200 ranking factors in the Google algorithm, but the exact mix remains unknown, as Google is anxious to not disclose the details. The annually report from Searchmetrics about …