Data privacy is a paramount concern in all areas of online marketing. Switzerland, known for its strong data and privacy protection traditions, passed a new Data Privacy Act that significantly impacts how marketers collect, store, and process personal data. In this blog post, we will delve into the five key …
What is Local SEO? Local SEO refers to optimizing your website to appear in search results specifically for local search queries. When users search for products or services in their immediate area, local SEO is crucial for reaching your target audience. Why is Local SEO so important? Local SEO …
Three Factors Why Third-Party Data Collection Has Been Cut Governments have reacted to the increasing value of personal data and to the growing concern of citizens about how their personal information is being used. Laws and regulations for data protection have been issued to give back control to users over …
What is templr.pro? Templr.pro describes their tool as the following: “Templr is a community component that loads within Google Data Studio and allows anyone to create custom visualizations using HTML, CSS, JavaScript, and simple templating syntax. It’s incredibly easier and faster to use templr.pro than Google Cloud SDK, and you …
Companies are increasingly seeking better insights by using web data sources that offer lots of opportunities. Web data can be used to gain new insights that can help increase efficiency and revenue. Internally generated information can have gaps, and companies are increasingly moving to incorporate new, non-traditional sources of data …
What are UTM tags? UTM tags allow you to measure the success of any marketing campaign that drives visitors to your website. They rely on adding specific parameters to links to your website. This blog post looks specifically at campaign tagging in Google Analytics, although the same principles apply to …
Gaining conversions out of marketing activities is a big goal for most companies – that’s clear. However, often, what is unclear, is how prospects become customers (or don’t). In recent years, it has become increasingly clear that the journey is the goal with regards to customers. Therefore, the path to …
In our previous blog post, we provided you with an overview of what exactly app analytics is and how to best choose the right tool based on important key factors. We have done this tool evaluation ourselves and would like to introduce our winner: Amplitude! We will take a close …
Google Analytics has a new property type. Up until now you could set up properties to track websites or Android/iOS apps. As its name implies the new App + Web Property combines tracking for both websites and apps. This allows you to combine data from all your digital touchpoints into …
Over the last few years, we have seen an increased focus on user privacy online with reports of the US Presidential and UK Brexit votes being heavily influenced – both legally and illegally – by user targeting on Facebook. The 2018 rollout of the EU’s GDPR laws and people’s general …
