Did you know that over 70% of Google searches result in no external click? Zero-click searches have increased over time as a result of additional (AI) features added to the traditional search results page. This does not mean that traditional SEO is ineffective; it means instead, that we need to …
It’s 2025, and data surrounds us like never before. Every click, scroll, and purchase creates a digital footprint. Yet, if you’re in marketing or growth, you’re probably facing a frustrating paradox: despite all this data, you actually have less usable information than ever before. Picture this: You’re sitting in …
You’re investing in online marketing, but the results aren’t meeting your expectations? Digital marketing can be a key growth driver when executed with structure, purpose, and data. Without this, it’s easy to rack up high costs with little return. In this article, we reveal the seven most common mistakes in …
These days, it is quite normal for us to use multiple devices for various purposes: the laptop for work, the desktop PC for personal entertainment, the tablet for leisurely online shopping on the sofa, and the smartphone for just about everything – among others. However, many companies fail to leverage …
Remarketing is an indispensable strategy for engaging customers throughout their entire customer journey. It allows you to re-engage with people who have already interacted with your brand, drawing their attention back to your offer and guiding them towards conversion. Basic Concept for Remarketing in the Marketing Funnel As a brief …
Data-driven marketing should be the norm these days. Unfortunately, data collection is becoming increasingly difficult and has to deal with various challenges. For a start, data collection is severely restricted by ad blockers. Data collection is also affected by the new data protection regulations and by technical restrictions such as …
Synthetic user tracking, developed by JENTIS, redefines data collection in online marketing. This sophisticated approach fabricates virtual user interactions, closely mirroring real ones, through intricate algorithms and machine learning models. What sets this technology apart is its ability to circumvent the need for explicit user consent while ensuring compliance with …
We are approaching a significant shift in digital analytics, with Google phasing out third-party cookies next year. Organizations are facing the need to adapt and innovate. One such innovation is server-side tracking, a solution where a server is placed in between your website and the marketing platforms that collect user …
Looker Studio Pro, the premium iteration of Looker Studio, introduces a host of distinctive features and enhancements that set it apart from its counterpart. This article delves into the core distinctions that define Looker Studio Pro, highlights the exclusive elements that set Looker Studio apart. Discover how the paid subscription …
1 Bing vs. Google: Market Shares Google dominates the global search engine landscape, especially in Europe. However, in the USA, Bing, combined with Yahoo, has a market share of 30% compared to Google’s 65%. This means that a third of US online search queries go through Bing, which is relevant …
