Online shops typically have extensive websites that are continuously updated. As a result, search engine optimization for ecommerce websites is more complex compared to simple brand or informative websites. In this article you will learn what you should pay attention to when optimizing your online shop for search engines. Content …
Marketing automation tools automate the process of targeting “the right person, at the right time, with the right message”. Simply put, these programs can observe customer behavior and take actions based on that behavior. Some examples of marketing automation include: You register on a website and then receive emails to …
Mobile search has changed since the Google mobile update, which was launched on April 21, 2015 and is known under the name Mobilegeddon. We will outline the relevance of mobile search today, the impact of Mobilegeddon on mobile search results and the differences between the ranking factors for mobile compared …
With almost 25 million visitors per month, Amazon is the biggest online shop in Germany (as of October 2014). Thus Amazon is an important sales channel for many online retailers. Like in Google Search, it is crucial to appear among the first positions in Amazon to get clicks and achieve …
Google Webmaster Central recently announced that Google was changing its recommendations for AJAX web pages. What do you need to do to ensure that your AJAX pages are crawlable? The good news is: nothing! Google’s bots are able to render Javascript and understand web pages like modern browsers do, even …
The Russian search engine Yandex offers the tool Yandex.Webmaster, which is similar to the Google Search Console (formerly Webmaster Tools) and Bing Webmaster Tools. If Russia is an important target country for your business and you are optimizing your website for Yandex, you should use Yandex.Webmaster. It gives you control …
With the new Google AdWords targeting option “Customer Match” you can address your target group more specifically. “Customer Match” allows you to define the relevant target groups based on email lists. You can upload your email lists. They will be matched to logged in Google users. Like this you can …
Visually dynamic search ads look like normal Google AdWords search ads in the Google search results. The only difference is that the ad title will reflect the entered search term. Google uses the website content to display the most relevant ads and link to the suitable page. Therefore Google creates …
Goals are one of the most important parts of Google Analytics and unfortunately, one of the most underutilized. Goals define the most important business objectives (KPIs) for your website. You can then use these KPIs to determine the value of your online marketing campaigns, measure the success of your content …
Part 3: Form Submissions An updated version of this blog post was published. In the third part of our updated Google Tag Manager Tutorial for GTM Version 2, we show how to track form submission. Tracking forms with Google Tag Manager is a particularly useful technique when your website does not show …
