5 Google Analytics Metrics You Should Check Regularly

Google Analytics

In Google Analytics, there are key figures that can indicate faulty tracking or even serious problems with your website. You should, therefore, check these valuable metrics from time to time as they can show that your data is unreliable or even useless. In this article, we present five of these …

Introduction To The New App And Web Property

App and Web Property

Google Analytics has a new property type. Up until now you could set up properties to track websites or Android/iOS apps. As its name implies the new App + Web Property combines tracking for both websites and apps. This allows you to combine data from all your digital touchpoints into …

Google Ads vs. Amazon Advertising: What is best for your e-commerce?

Ein Boxer ist auf dem Weg in den Ring. Neben ihm befinden sich die Logos von Amazon und Google.

Welcome to the duel of the giants: Introducing first, the reigning, defending champion, the most visited site in the world, the heavyweight among search engines, the Goliath of Internet traffic: Gooo-gle! But now the challenger steps into the ring: The titan of online mail order, risen from the books, the …

“Ok Google, How Do I Optimize for Voice Search?”

Suchbefehle über den Sprachassistenten werden als Voice Search bezeichnet.

According to a study from 2019 (in German), 40 percent of those surveyed have already used voice search in the previous year. Another study predicts that by 2020, more than half of all mobile search queries will already be attributable to voice searches. And: the trend is rising. Reason enough …

RPA Robots, the Most Efficient Employees for Marketing Dashboards

RPA Roboter für Marketing Dashboards

Marketing dashboards are an indispensable tool for monitoring and controlling marketing activities. Instead of separate reports for each marketing channel like Organic Search, Google Ads, and Facebook Ads, the dashboard shows the most important KPIs at a glance. If you would like more information, you can see our blog post …

Treemaps Tutorial for Google Analytics

In Google Analytics you can use Treemaps to understand how traffic arrives at your website. In this tutorial, we explain how they work and how you can use them. What are Treemaps? Treemaps are a type of visualization that represents data as rectangles. Each segment of data is a rectangle. …

SEO for Zero-Click Searches

SEO Zero Click Searches

The Google algorithm understands better and better what users are looking for. This is practical for the users. But it also leads to a phenomenon known as zero click searches. We explain exactly what this means, what advantages and disadvantages it brings, and how you can adapt your SEO measures …

Ten Teaser Tips for Your Content Marketing

The content waiter only serves the best teasers.

Yay, a user clicked on your teaser and landed on your website – whether the visitor came to you from a search engine or social media does not matter at first. Ideally, they will stay on the site for a long time, view several pages, download PDFs, sign up for …