Event Tracking for AMP Pages

AMP Logo

In October 2016 Google Tag Manager was updated with a new container type to track AMP pages. AMP is an open source project allowing publishers and media sites to create webpages with content that loads significantly faster than regular web pages. In the first part of our tutorial we showed …

How to Track AMP Pages in Google Analytics with Google Tag Manager

AMP Google

Accelerated Mobile Pages or AMP is an open source initiative aimed at making it easy to present static web content on mobile devices. This means that AMP pages and their content are significantly quicker to load than other pages. News, blogs and other publishing sites are key users of AMP …

How to Set up Your First Facebook Ad Campaign

So richten Sie Ihre erste Facebook-Kampagne ein

This step-by-step-tutorial is designed to help you with everything you need to know about Facebook advertising, in order to successfully set up your first Facebook ad campaign and achieve good results. Just like with the Business Manager tool, Facebook has created two ad management tools that you can use for …

Accelerated Mobile Pages Make the Mobile Web Faster

Speedometer

Last week Google introduced the “Accelerated Mobile Pages” (AMP) project together with Twitter and several news websites. AMP allows you to provide reduced versions of your website in Google, which load faster on mobile devices. With this project, Google responds to the recent new programs of Facebook and Apple that …

New Campaign Type in AdWords

Amazee Metrics SEM

If you have an AdWords account you probably realized already the notification: the campaign type  “Search and Display Networks” will be eliminated and replaced by  “Search Network with Display Select”.  Until September 16th 2014 you can perform this upgrade yourself, after that the change will be automatically implemented. Those who …

Personalize Your Content with AI-Driven Tools

Personalize Your Content with AI-Driven Tools Today’s users expect more than static, one-size-fits-all digital experiences. They want content that adapts to them, content that understands their interests, habits, and intentions. Thanks to AI-driven personalization tools, it’s now possible to deliver just that. By analyzing user behavior in real time, what …

Top 3 Engagement-Metrics to look at in 2025

Top 3 Engagement

In this article, we highlight three website metrics that we’ve selected as particularly relevant for 2025 — and for good reason. These metrics can be tracked in Google Analytics 4 with relatively little effort, are applicable across industries and company sizes, and already provide valuable insights in their basic form. …

The most common mistakes in online marketing (and how to avoid them)

Visual contrast between online marketing mistakes and strategic success, shown through chaotic vs. structured digital elements.

You’re investing in online marketing, but the results aren’t meeting your expectations? Digital marketing can be a key growth driver when executed with structure, purpose, and data. Without this, it’s easy to rack up high costs with little return. In this article, we reveal the seven most common mistakes in …

Trends 2025 for Your Social Media Strategy

A pile of dice with various social media logos.

Social media will remain an indispensable tool for businesses in 2025 to reach target audiences and strengthen brand loyalty. Leading platforms continue to evolve, focusing on trends such as authenticity, social commerce, and innovative technologies. Those who quickly adapt to the latest developments will secure a clear competitive advantage. Social …