In October 2016 Google Tag Manager was updated with a new container type to track AMP pages. AMP is an open source project allowing publishers and media sites to create webpages with content that loads significantly faster than regular web pages. In the first part of our tutorial we showed …
Accelerated Mobile Pages or AMP is an open source initiative aimed at making it easy to present static web content on mobile devices. This means that AMP pages and their content are significantly quicker to load than other pages. News, blogs and other publishing sites are key users of AMP …
Why Consent Mode is necessary for your advertising accounts Data protection might not be the trendiest topic in digital marketing, but it is essential. Companies must not only comply with legal requirements, but also gain and maintain the trust of their customers. Even the largest technology companies need to adapt. …
This step-by-step-tutorial is designed to help you with everything you need to know about Facebook advertising, in order to successfully set up your first Facebook ad campaign and achieve good results. Just like with the Business Manager tool, Facebook has created two ad management tools that you can use for …
Last week Google introduced the “Accelerated Mobile Pages” (AMP) project together with Twitter and several news websites. AMP allows you to provide reduced versions of your website in Google, which load faster on mobile devices. With this project, Google responds to the recent new programs of Facebook and Apple that …
If you have an AdWords account you probably realized already the notification: the campaign type “Search and Display Networks” will be eliminated and replaced by “Search Network with Display Select”. Until September 16th 2014 you can perform this upgrade yourself, after that the change will be automatically implemented. Those who …
Personalize Your Content with AI-Driven Tools Today’s users expect more than static, one-size-fits-all digital experiences. They want content that adapts to them, content that understands their interests, habits, and intentions. Thanks to AI-driven personalization tools, it’s now possible to deliver just that. By analyzing user behavior in real time, what …
In this article, we highlight three website metrics that we’ve selected as particularly relevant for 2025 — and for good reason. These metrics can be tracked in Google Analytics 4 with relatively little effort, are applicable across industries and company sizes, and already provide valuable insights in their basic form. …
You’re investing in online marketing, but the results aren’t meeting your expectations? Digital marketing can be a key growth driver when executed with structure, purpose, and data. Without this, it’s easy to rack up high costs with little return. In this article, we reveal the seven most common mistakes in …
Social media will remain an indispensable tool for businesses in 2025 to reach target audiences and strengthen brand loyalty. Leading platforms continue to evolve, focusing on trends such as authenticity, social commerce, and innovative technologies. Those who quickly adapt to the latest developments will secure a clear competitive advantage. Social …
