What You Need to Know about Favicons A favicon, short for “favorite icon” is a tiny icon that appears next to a website’s title in a browser. It serves as a visual identifier for the website and helps users quickly find and navigate to it in bookmarks, home screens or …
Different SEO elements need to be combined in order to achieve high ranking positions in the Search Engine Results Pages (SERPs). Our infographic shows the 6 steps that should be part of a successful search engine optimization. Step 1: Off-Site SEO Analysis An extensive keyword analysis is the …
What is the Helpful Content Update exactly? Google has confirmed that the helpful content update has been live since September 9th, following the announcement on August 25th. The new Google update specifically targets “content created primarily to rank well in search engines, rather than to help or inform people.” In …
It has been more than 3 years since the new Google Search Console was released for general use. We last covered this topic in November 2018 in our blog post “The New Google Search Console”. As we all know, three years is an eternity in the Digital field and applications, …
With the Core Web Vitals, Google provides a valuable tool to website owners. With the help of these clearly defined metrics, website operators can measure, compare and optimize the usability of their pages at any time. The current values for the metrics are available in various tools. There are several …
In this step-by-step tutorial we will show you how to get started with Google Business Profile: What exactly is Google Business Profile? Why should you sign up for Google Business Profile? Create a New Account Manage an Existing Account Good to Know What exactly is Google Business Profile? Google Business …
Are you looking for new ideas for your digital marketing strategy or your content marketing? Google Trends is ideal for this because the free tool not only helps you to search for keywords but also points out new trends. Google Trends Offers the Following Uses for Your Keyword Research: Keyword …
Does your company have multiple websites? Find out how this so-called decentralized setup affects your search engine optimization (SEO) in our blog post. The reasons for such a decentralized setup can be manifold: Websites for different offers, departments, and products are just a few examples. After reading the blog post, …
Brand safety is essential for any brand. However, due to the nature of luxury brands and their surroundings, brand safety is especially important in the luxury vertical. This blogpost will show you what brand safety is and how to implement this in your digital day-to-day work routine. What is Brand …
Almost two years have passed since the new Google Search Console was launched in September 2018. During this time, it has been constantly updated and new features have been added. It is about time to take a closer look at the most important reports. In this guide, we will take …
90% of all travellers research online before booking a hotel. In order to be visible at this point in the decision-making process of potential customers, hotels have a completely free option: To optimize their website for search engines, in short SEO. A particularly important aspect for the hotel industry are …
Many potential clients start their search for a suitable insurance company on Google. The following keywords, for example, show that there is great potential for search engine marketing in Switzerland: Versicherung (insurance): 3’600 monthly searches Krankenkasse (health insurance): 5’400 monthly searches Autoversicherung (car insurance): 4’400 monthly searches Hausratversicherung (household contents …
