Facebook Marketing

5 Tips to Increase Your Organic Reach on Facebook

Facebook is a relevant marketing channel for both B2C and B2B companies and an important component of search engine optimization.

With the tips below you achieve the highest possible organic reach on Facebook, without sponsored posts and paid ads.

Tip 1: Format

According to a recent study, video posts achieve the highest organic reach on Facebook. Complement these with regular status updates (without a link) and link posts. Pictures have the lowest reach.

Facebook average organic reach by post format

Tip 2: Content

Reduce promotional language to a minimum because the Facebook algorithm disadvantages such posts. Instead, provide current and relevant content for your target group. Use meaningful and appealing pictures as well as engaging and informative texts.

Tip 3: Engagement

Share content that produces a lot of engagement (likes, comments and shares). Engagement is a crucial driver of your Facebook reach. Do not forget to react on comments promptly in order to support the engagement.

Tip 4: Tagging

Tag people in your pictures and in your status updates. As a result, your posts automatically appear in their timelines, leading to a higher reach and often to additional engagement as well. Make sure that you are allowed to tag the persons and tag them only in relevant status updates.

Tip 5: Hashtags

By adding hashtags to your status updates, you make it possible for users who have not subscribed to your page to find your posts and interact with them.


With these tips you can make the most of your organic Facebook reach. If you have questions, please feel free to send us an e-mail.