With the Core Web Vitals, Google provides a valuable tool to website owners. With the help of these clearly defined metrics, website operators can measure, compare and optimize the usability of their pages at any time. The current values for the metrics are available in various tools. There are several …
Google Analytics 4 was launched on 14th October 2020, as the next generation of Google Analytics, where cross-platform and cross-device tracking allows to unify all data in one central location, the new Google Analytics 4 property. Within this new Google Analytics property, datastreams can be configured from one or all …
Dashboards are helpful tools for monitoring the performance of your online marketing campaigns. This fact is especially true in online marketing, where it’s easy to lose track of the vast amount of digital data. Below, we’ll introduce you to one of our most popular dashboarding tools – Klipfolio. What Is …
The Google Ads Editor has a convenient and helpful function: The ability to create and set labels. It is much easier to structure and organize campaigns, ad groups, ads, and keywords into categories with labels. In to following, we explain how to create labels and how you can use them. …
Your social media campaign is not generating any conversions and you are faced with the question: to pause or not to pause? Before you label your campaign as unsuccessful, you should check the attribution model: Perhaps this campaign has contributed significantly to the success of another campaign and achieved a …
In this step-by-step tutorial we will show you how to get started with Google Business Profile: What exactly is Google Business Profile? Why should you sign up for Google Business Profile? Create a New Account Manage an Existing Account Good to Know What exactly is Google Business Profile? Google Business …
Gaining conversions out of marketing activities is a big goal for most companies – that’s clear. However, often, what is unclear, is how prospects become customers (or don’t). In recent years, it has become increasingly clear that the journey is the goal with regards to customers. Therefore, the path to …
Influencer marketing has become a bit of a hype. Almost every online marketing professional is talking about it – and not without reason. An influencer’s audience trusts the influencer. Additionally, an influencer probably can achieve better engagement rates than plain old corporate communications ever could. And it’s not always just …
Apple iOS 14 is here – and now a privacy update for all compatible iPhones and iPads is supposed to follow soon. Even before the roll-out, this update is already causing a stir and many questions have come up. We explain why this update is so controversial and how it …
Be ready for the new Swiss data protection law and determine if GDPR also applies to your website and thus your cookie banner. Our webinar, held together with the law firm Meyerlustenberger Lachenal, on the topic of cookie banners and data protection, met with great interest. We were able to record …
The new year is not even a month old and there is already a lot of discussion about what trends await us in the digital marketing world in 2021. Digital marketing is constantly changing and that’s why we keep you up to date on all the latest news. You …
Universal App Campaigns (UAC) in Google Ads are perfect for generating new users and moving them to interactions. Benefit from this by making your mobile app better known with campaigns in Google Ads and encouraging installations and interactions. To keep an eye on performance, you should use conversion tracking for …
