According to a study from 2019 (in German), 40 percent of those surveyed have already used voice search in the previous year. Another study predicts that by 2020, more than half of all mobile search queries will already be attributable to voice searches. And: the trend is rising. Reason enough …
Marketing dashboards are an indispensable tool for monitoring and controlling marketing activities. Instead of separate reports for each marketing channel like Organic Search, Google Ads, and Facebook Ads, the dashboard shows the most important KPIs at a glance. If you would like more information, you can see our blog post …
The importance of the trustworthiness of websites is not a new issue. In the light of recent developments in the field of search, it takes on a new meaning. Both the Google Core Update in September 2019 and the subsequent Google BERT Update have shown that the trustworthiness of websites …
If you are using Google Tag Manager (GTM), Scroll Tracking can be accomplished in a few quick steps with the GTM built-in Scroll Depth Trigger making this a really simple task. Having implemented this many times over the last years, we discovered that the out-of-the-box GTM Trigger has some limitations. …
Last year Google announced a new product: The so-called Discovery Ads, an entirely new ad format. As a Premium Partner of Google, Amazee Metrics is one of the lucky ones and was put on the whitelist. This gave us the opportunity to test the Discovery Ads for some of our …
In Google Analytics you can use Treemaps to understand how traffic arrives at your website. In this tutorial, we explain how they work and how you can use them. What are Treemaps? Treemaps are a type of visualization that represents data as rectangles. Each segment of data is a rectangle. …
The Google algorithm understands better and better what users are looking for. This is practical for the users. But it also leads to a phenomenon known as zero click searches. We explain exactly what this means, what advantages and disadvantages it brings, and how you can adapt your SEO measures …
The Google Core Update of September 2019 has particularly affected the ranking positions of websites from the financial and health sector. We were also able to detect some high ranking shifts among our customers. Did your results deteriorate with the update and have they not recovered since – not even …
Shortly before Christmas, Google Ads introduced two new target group search features: “User-defined target group with common interests” and “seasonal event segments” for the markets’ target groups. These, and other valuable tips, will help you build a high-turnover Christmas strategy for search advertising. Tip 1: Target Group with Common Interests …
Since the implementation of the GDPR in May 2018, not all its provisions have been made clear and some can still be interpreted in different ways. Exemplary court rulings are needed to establish legal interpretations for these in detail. Such decisions then serve as a guideline for further judgments and …
Programmatic advertising is a constant buzzword in the world of search engine marketing. It is considered as one of the strongest drivers in the online advertising market. According to the Swiss “Programmatic Barometer (German)” survey, 43 percent of digital investments in German-speaking Switzerland and 30 percent in French-speaking Switzerland are …
Do you struggle every month with manually updating reports? Is management asking for numbers that you cannot pull out of your data tools? If you dream about combining different data sources, to connect the dots and get deeper insights, this blog post is for you. Standard reporting can be tedious …
