Did you know that over 70% of Google searches result in no external click? Zero-click searches have increased over time as a result of additional (AI) features added to the traditional search results page. This does not mean that traditional SEO is ineffective; it means instead, that we need to …
TL;DR: AI is not one thing in B2B marketing. Different forms matter in different places: analytics-driven AI helps spot early demand signals, generative AI supports structure and synthesis (not raw content output), and agentic AI systems help orchestrate timing and focus across journeys and outreach. This article clarifies where each …
More conversions at the same cost? This is what Google promises with AI Max. After initial tests with several accounts, the results are mixed: In about one quarter of our test accounts, AI Max delivers clear performance improvements. In the remaining three quarters, however, results fell short of traditional campaigns …
Generative Engine Optimization (GEO) is becoming an important new layer in online visibility. While SEO has helped brands show up in search results for years, GEO focuses on making your brand visible inside AI-generated answers — the summaries, recommendations, and responses produced by tools like ChatGPT, Google AI Overviews, and …
People don’t click ads just because you want them to. They click when the moment feels right. In a world where attention is the new currency, precision in targeting can make or break a campaign. Programmatic advertising helps bring order to this complexity. By combining data, technology, and creativity, it …
On October 13, 2025, Google opened another chapter in its AI-first strategy. With the new update, paid search ads can now be grouped and hidden under “Sponsored Results” with a single click on the search results page. Officially, the change is about transparency and user-friendliness. In reality, however, the update …
“AI-powered.” “Create effortlessly with generative AI.” “Chat with our AI assistant.” Artificial intelligence is everywhere — and marketing is no exception. But beyond the buzzwords, how exactly is this AI revolution reshaping one of marketers’ most powerful optimization tools: A/B testing? If you need a refresher on the fundamentals, our …
LinkedIn is not the only channel in town. Today, B2B buyers scroll TikTok for trends, join industry chats on Reddit, and watch how-to reels on Instagram. Do not miss where the real conversations (and more importantly) conversions are happening. This article dives into why platforms like TikTok and other social …
For industrial and technical B2B businesses, the sales cycle has always been complex. You’re not selling a one-click consumer product; you’re building trust, demonstrating expertise, and helping decision-makers justify investments that often involve multiple stakeholders. But the way buyers discover, research, and choose suppliers has changed. Most of this journey …
B2B SEO works differently than SEO in e-commerce or editorial environments. Search volumes are smaller, target groups more specific, and customer journeys significantly more complex. Instead of optimizing for mass, B2B search engine marketing is about precision, relevance, and strategic depth. At the same time, demands on SEO teams are …
Digital marketing is evolving rapidly. Artificial intelligence is at the top of everyone’s mind, bringing with it new trends that are making old strategies redundant. And yet, one efficient and future-ready cornerstone of the digital marketing mix remains: programmatic advertising. This article explains why and how you can successfully integrate …
You’re investing in online marketing, but the results aren’t meeting your expectations? Digital marketing can be a key growth driver when executed with structure, purpose, and data. Without this, it’s easy to rack up high costs with little return. In this article, we reveal the seven most common mistakes in …
