It can be quite a disappointment for users to find out that the ad they are clicking leads to a product that does not match their price expectations. Someone at the Google AdWords headquarters must have had that train of thoughts when coming up with the next thing for text ads: Price …
Our presentation at the Swiss Online Marketing Exhibition yesterday was a great success: big audience and a lot of positive feedback. Our Online Marketing Cycle seems to be a much needed model for a structured online marketing appproach. Check out the slides below if you missed the presentation.
Which trends will occupy us online marketers this year? We examined this question and show you the important trends in online marketing for 2016. 1. Content Marketing Content marketing has been one of the most important online trends for several years now. In 2016 high quality content is again a …
Marketing automation tools automate the process of targeting “the right person, at the right time, with the right message”. Simply put, these programs can observe customer behavior and take actions based on that behavior. Some examples of marketing automation include: You register on a website and then receive emails to …
If you do online marketing, you have several different channels to choose from. We will give you an overview of the most important online marketing channels, how to use them and how to measure each of them with the relevant key performance indicators (KPIs). 1. Affiliate Marketing Affiliate marketing means that …
Are you wasting your marketing budget on cost-ineffective campaigns? How can you easily compare the performance and costs of your Google Ads, Facebook, Bing, newsletters or other marketing campaigns in one simple report? We have an easy solution for you: upload data about your non-Google campaigns into Google Analytics. This …
Amazee Metrics’ recent blog post, Web Analytics Tutorial: Creating Remarketing Lists with Universal Analytics – Part 1, introduced remarketing features in Google Analytics and how to think about defining remarketing audiences. Now Part 2 will show you how to configure those audiences. Configuring Remarketing Audiences To create your own audience, …
For local businesses, the most important online marketing instruments are the same as those for companies targeting national or international markets. However, local businesses should take some particularities into account. In this tutorial we will show you the most effective measures for local companies to address potential clients by using specific …
Amazee Metrics’ recent blog post, Remarketing with Google AdWords – Part 1, introduced the topic of remarketing and gave instructions on creating remarketing lists in AdWords. But did you know that you can also create remarketing lists in Google Analytics? Google Analytics gives you access to more advanced options than …
JEANS.CH was launched in the beginning of 2014. Becoming the most visited jeans shopping portal in Switzerland was the ambitious goal. To achieve this, CEO Guido Weltert decided to work with Amazee Metrics for search engine marketing and search engine optimization. Search Engine Marketing As a new website, JEANS.CH had hardly any …
This time of year so many great blogs publish year-end “best of” articles to highlight the most important information they published in the past year. We have collected the most impressive, most useful and most information-packed of these from the top SEO and digital marketing blogs. Here is our list …
As we are approaching the end of the year it is time to look into 2015. Like other online marketing experts we had a look into the online marketing trends for 2015. Our 10 online marketing trends for 2015 are: 1. Mobile It is high time to optimize your business …
