In the Google search results, dynamic search ads look like normal search ads. The main difference this ad type presents is that the ad title will reflect the search term entered by the user. Google uses your website content to display the most relevant information in the headlines, and to …
Many companies already rely on social networks for their digital marketing. But not every platform is suitable for the specific target group. Especially if you are active in the business-to-business sector, the use of LinkedIn Ads can be interesting for you. We present the advantages and disadvantages of LinkedIn Ads and which …
Do you want to simplify your online marketing processes or plan your marketing activities more efficiently? Marketing automation uses software for precisely this purpose and should be a tool used in any marketing department. We introduce you to the advantages of automation and highlight the automation options using examples. Advantages …
What Exactly is DV360? Display & Video 360 (DV360) is part of the Google Marketing Platform (GMP). It offers a wide range of data-driven campaign opportunities. In this post, we present the most important reasons to run a campaign in Display & Video 360. Targeting Opportunities DV360 offers 3rd party …
The Google Ads Editor has a convenient and helpful function: The ability to create and set labels. It is much easier to structure and organize campaigns, ad groups, ads, and keywords into categories with labels. In to following, we explain how to create labels and how you can use them. …
Influencer marketing has become a bit of a hype. Almost every online marketing professional is talking about it – and not without reason. An influencer’s audience trusts the influencer. Additionally, an influencer probably can achieve better engagement rates than plain old corporate communications ever could. And it’s not always just …
Apple iOS 14 is here – and now a privacy update for all compatible iPhones and iPads is supposed to follow soon. Even before the roll-out, this update is already causing a stir and many questions have come up. We explain why this update is so controversial and how it …
The new year is not even a month old and there is already a lot of discussion about what trends await us in the digital marketing world in 2021. Digital marketing is constantly changing and that’s why we keep you up to date on all the latest news. You …
Universal App Campaigns (UAC) in Google Ads are perfect for generating new users and moving them to interactions. Benefit from this by making your mobile app better known with campaigns in Google Ads and encouraging installations and interactions. To keep an eye on performance, you should use conversion tracking for …
“Greetings %FIRSTNAME%! My name is Anne. I am a Digital Marketing Consultant at Amazee Metrics and assist companies in successfully advertising on LinkedIn. We are also happy to support %COMPANYNAME% in reaching the appropriate target group. Particularly with Conversation Ads we have had positive experiences in the last few months. …
Are you looking for new ideas for your digital marketing strategy or your content marketing? Google Trends is ideal for this because the free tool not only helps you to search for keywords but also points out new trends. Google Trends Offers the Following Uses for Your Keyword Research: Keyword …
Swiss health care marketers have a hard time in online marketing. There are not only national laws, but also strict platform-specific guidelines in pharmaceutical marketing. We therefore examined the three largest pay-per-click (PPC) platforms. Find out what Google Ads, Bing and Facebook require when you want to advertise medicine, food …
