In online marketing, the use of data-driven insights is essential for successful strategies. Google Trends is a key tool in this regard, going far beyond keyword research to provide in-depth analysis of search trends and user interests. This post offers a comprehensive insight into Google Trends, from basic applications to …
The new EU regulation, the Digital Markets Act (DMA), will affect the big players in the digital industry from March 6, 2024. The rationale for this new regulation is welcome, but there are some restrictions that will affect online marketing in particular. User consent has been an integral part of …
Synthetic user tracking, developed by JENTIS, redefines data collection in online marketing. This sophisticated approach fabricates virtual user interactions, closely mirroring real ones, through intricate algorithms and machine learning models. What sets this technology apart is its ability to circumvent the need for explicit user consent while ensuring compliance with …
Environmental consciousness holds utmost importance and sustainability extends beyond the confines of products that bear the label “green.” Even in digital marketing, businesses can champion sustainability by redefining their strategies. At Advance Metrics, we are committed to learning and growing in the realm of sustainability marketing, seeking innovative strategies that …
1 Bing vs. Google: Market Shares Google dominates the global search engine landscape, especially in Europe. However, in the USA, Bing, combined with Yahoo, has a market share of 30% compared to Google’s 65%. This means that a third of US online search queries go through Bing, which is relevant …
Data privacy is a paramount concern in all areas of online marketing. Switzerland, known for its strong data and privacy protection traditions, passed a new Data Privacy Act that significantly impacts how marketers collect, store, and process personal data. In this blog post, we will delve into the five key …
Over the last months, we have noticed a persistent theme in digital marketing: How are marketers expected to run data-driven campaigns within the confines of new data privacy laws? How are marketers supposed to go on without third-party cookies? Enter Data Clean Rooms – a secure data management tool that …
As a digital marketing professional, the ever-evolving landscape of technology and data analytics is what keeps my job dynamic and exciting. So, when the news came that Google would be sunsetting Universal Analytics and ushering in Google Analytics 4 (GA4), I knew that a new challenge was about to begin. …
What is Local SEO? Local SEO refers to optimizing your website to appear in search results specifically for local search queries. When users search for products or services in their immediate area, local SEO is crucial for reaching your target audience. Why is Local SEO so important? Local SEO …
The rise of artificial intelligence (AI) has sparked concerns about job security across the whole digital marketing industry. As AI continues to advance and automate, some digital marketers worry that their roles will become obsolete, at least that is what several publishers want you to believe (BBC, Hubspot, MarTech). However, …
What is Mobile SEO? Mobile SEO is the practice of optimizing websites and digital content to ensure a seamless and engaging user experience on mobile devices. In today’s digital landscape, where mobile devices have In today’s digital landscape, where mobile devices have become the primary gateway to the internet, mobile …
The exposure of a company on the internet plays a crucial role in its success. With the ever-growing importance of online marketing, it has become essential to have a strong presence in search engines. This is where Search Engine Optimization (SEO) and Search Engine Advertising (SEA) come into play. SEO …
