How to Use Structured Data for SEO

Structured Data Blog Advance Metrics

Structured data is an important element of successful search engine optimization (SEO). It helps search engines to better understand your website and make your content more relevant for potential visitors. In this blog post, you will learn why you should use structured data and how it will benefit your website’s …

Smart Bidding in Google Ads

smart bidding

The term “smart” is used frequently to describe technology and has become a part of everyday digital lexicon. In everyday life, we use smartphones, smartwatches, and some people even have a smart fridge. For digital marketers, we can also add smart campaigns and smart bidding to that list. However, it …

7 Google Ads Editor Tips & Tricks to Help You Use It Like a Pro

Google Ads Editor is a powerful tool that allows you to manage and optimize your Google Ads campaigns with ease. However, if you’re not familiar with its features and functions, it can be a bit overwhelming. That’s why we’ve put together a list of the 7 most commonly used functions …

How to do Online Marketing without cookies

Drawing of a laptop with windows representing privacy, a magnifying glass, people and chocolate chip cookies are around the laptop.

What is the challenge with Online Marketing at the moment? The data privacy regulations have become a lot stricter after scandals like Cambridge Analytica where Facebook data was used without consent for political advertising. Currently most platforms like Facebook, Google or LinkedIn still depend on a cookie to follow users …

Why You Should Use Performance Max Campaigns on Google Ads

Channels for Performance Max Campaigns

Increase Your Conversions with Automated Bidding and Targeting Cross-Channel Performance Max campaigns are the new Campaign Type in Google Ads that allow you to run a  single goal-based campaign across all of the Google network properties including: Display Search Maps Discover Feed YouTube Gmail Shopping Ad Inventory This year the …

Dos and Don’ts of Sustainable Marketing

sustainable marketing strategy

A sustainable marketing campaign is a simple and effective way to share eco-conscious aspects of your brand. However, positioning your brand as a sustainable role-model cannot happen overnight, nor through a single campaign. Marketing sustainability must be done in many little steps and requires a holistic strategy of any project …

How to Use Chatbots to Automate your Conversational Marketing Strategy

chatbot automation

In our previous post, we talked about Conversational Marketing and how creating a live conversation experience online can help your business to grow reputably and sustainably. Now, let’s add Chatbots and automation to the process so you don’t waste your time with repetitive tasks.   What is a chatbot? A …

E-Commerce Marketing: Strategies for your Online Shop

Ecommerce

E-commerce sales in Switzerland are growing by about 10 percent every year. The shift towards online commerce creates potential for increasing sales. The most important marketing channels in e-commerce are Google, Amazon, Facebook and Microsoft. Below, we will present the advantages and disadvantages of the most important platforms and show …

Google Ads Smart Bidding: Using Machine Learning to Optimize

Google AdWords Smart Bidding: Using Machine Learning to Optimize

One of the most common questions asked about online marketing is how to ensure you are optimizing your campaigns and seeing the best results with the budget you invest. An increasing number of tools and marketing platforms are using machine learning to try and simplify these optimization processes – at the forefront …