In our previous post, we talked about Conversational Marketing and how creating a live conversation experience online can help your business to grow reputably and sustainably. Now, let’s add Chatbots and automation to the process so you don’t waste your time with repetitive tasks. What is a chatbot? A …
Have you noticed that users have started demanding more from their online experience? For many, a website is the first and only way a potential customer will interact with a business. What they experience online can be fundamental to their perception of your brand or a purchase decision. Now, would …
E-commerce sales in Switzerland are growing by about 10 percent every year. The shift towards online commerce creates potential for increasing sales. The most important marketing channels in e-commerce are Google, Amazon, Facebook and Microsoft. Below, we will present the advantages and disadvantages of the most important platforms and show …
One of the most common questions asked about online marketing is how to ensure you are optimizing your campaigns and seeing the best results with the budget you invest. An increasing number of tools and marketing platforms are using machine learning to try and simplify these optimization processes – at the forefront …
Programmatic Advertising (Programmatic marketing) simplifies audience targeting. With the help of programmatic campaigns, the right target group can be addressed at the perfect time in the right channel with the optimal message. What is Programmatic Advertising good for? What is Programmatic Marketing? How does Programmatic Marketing work? Benefits of Programmatic …
With 1.16 billion monthly active users, Instagram is one of the largest social media platforms in the world. With Instagram ads, you now have a wide range of options to target users along the marketing funnel and increase your brand awareness. This blog post will show you which ad formats …
Towards the end of 2016, Google presented the new Ads interface for the first time. It was finally rolled out during the middle of 2017. In this blog post, we will update you on what changes have been made since and what this means in terms of user-friendliness. Why are …
A brand safety concept is a good basis to ensure that ads are played out in an appropriate environment. Unfortunately, such a concept is not always sufficient, and, despite a brand safety concept, ads and content can still be displayed on websites that are not desirable. This issue brings Brand …
In the Google search results, dynamic search ads look like normal search ads. The main difference this ad type presents is that the ad title will reflect the search term entered by the user. Google uses your website content to display the most relevant information in the headlines, and to …
Many companies already rely on social networks for their digital marketing. But not every platform is suitable for the specific target group. Especially if you are active in the business-to-business sector, the use of LinkedIn Ads can be interesting for you. We present the advantages and disadvantages of LinkedIn Ads and which …
Do you want to simplify your online marketing processes or plan your marketing activities more efficiently? Marketing automation uses software for precisely this purpose and should be a tool used in any marketing department. We introduce you to the advantages of automation and highlight the automation options using examples. Advantages …
What Exactly is DV360? Display & Video 360 (DV360) is part of the Google Marketing Platform (GMP). It offers a wide range of data-driven campaign opportunities. In this post, we present the most important reasons to run a campaign in Display & Video 360. Targeting Opportunities DV360 offers 3rd party …
