What is the Facebook Conversions API? Meta has developed the new to share data directly from their server, rather than through a browser. In the past, tracking users was primarily accomplished through the Facebook Pixel. This is a snippet of code programmed into your website. The problem is this …
What is the challenge with Online Marketing at the moment? The data privacy regulations have become a lot stricter after scandals like Cambridge Analytica where Facebook data was used without consent for political advertising. Currently most platforms like Facebook, Google or LinkedIn still depend on a cookie to follow users …
Increase Your Conversions with Automated Bidding and Targeting Cross-Channel Performance Max campaigns are the new Campaign Type in Google Ads that allow you to run a single goal-based campaign across all of the Google network properties including: Display Search Maps Discover Feed YouTube Gmail Shopping Ad Inventory This year the …
A sustainable marketing campaign is a simple and effective way to share eco-conscious aspects of your brand. However, positioning your brand as a sustainable role-model cannot happen overnight, nor through a single campaign. Marketing sustainability must be done in many little steps and requires a holistic strategy of any project …
In our previous post, we talked about Conversational Marketing and how creating a live conversation experience online can help your business to grow reputably and sustainably. Now, let’s add Chatbots and automation to the process so you don’t waste your time with repetitive tasks. What is a chatbot? A …
Have you noticed that users have started demanding more from their online experience? For many, a website is the first and only way a potential customer will interact with a business. What they experience online can be fundamental to their perception of your brand or a purchase decision. Now, would …
E-commerce sales in Switzerland are growing by about 10 percent every year. The shift towards online commerce creates potential for increasing sales. The most important marketing channels in e-commerce are Google, Amazon, Facebook and Microsoft. Below, we will present the advantages and disadvantages of the most important platforms and show …
One of the most common questions asked about online marketing is how to ensure you are optimizing your campaigns and seeing the best results with the budget you invest. An increasing number of tools and marketing platforms are using machine learning to try and simplify these optimization processes – at the forefront …
Programmatic Advertising (Programmatic marketing) simplifies audience targeting. With the help of programmatic campaigns, the right target group can be addressed at the perfect time in the right channel with the optimal message. What is Programmatic Advertising good for? What is Programmatic Marketing? How does Programmatic Marketing work? Benefits of Programmatic …
With 1.16 billion monthly active users, Instagram is one of the largest social media platforms in the world. With Instagram ads, you now have a wide range of options to target users along the marketing funnel and increase your brand awareness. This blog post will show you which ad formats …
Towards the end of 2016, Google presented the new Ads interface for the first time. It was finally rolled out during the middle of 2017. In this blog post, we will update you on what changes have been made since and what this means in terms of user-friendliness. Why are …
A brand safety concept is a good basis to ensure that ads are played out in an appropriate environment. Unfortunately, such a concept is not always sufficient, and, despite a brand safety concept, ads and content can still be displayed on websites that are not desirable. This issue brings Brand …
