2017 was the most successful year so far at Amazee Metrics. We were not only financially successful but could also establish long lasting relationships with our clients. Next to the financial success of the company, our team was also successful: Christina got married and bought a house; Jono and Orlin …
This is the third post in our series on the recently launched User Engagement Triggers in Google Tag Manager. We have previously featured the YouTube Video trigger and the Scroll Depth trigger. This post will focus on the last of the new triggers; the Element Visibility trigger. The Element Visibility …
To get the most out of your Google Analytics data it is vital to make sure you have setup your Google Analytics views correctly. Getting the setup right means that you are seeing the most accurate data possible and that you do not lose data if something goes wrong. In …
Searchmetrics has recently published a study on the most important ranking factors for 2018. Searchmetrics has adopted a new approach this year and is no longer focusing on general statements but is analyzing specific industries and market segments to better understand which criteria influence Google rankings. According to Searchmetrics, market …
The Swiss law strongly regulates the advertising of pharmaceutical products and healthcare marketing in general. The Therapeutic Products Act (TPA) as well as the “Advertising regulation for the healthcare sector” (Arzneimittel-Werbeverordnung, AWV) form the legal basis for those regulations. If you want to advertise for a pharmaceutical product by placing …
Google recently added website personalization functionality to their conversion optimization tool, Optimize. With these functionalities you can customize your visitors’ experience on your website. Using information about their location, their device, or your campaigns you can change your site content to give them the very best experience possible. Until now …
When strategizing your Content Marketing, you will probably start researching trends and you will follow this up with an extensive Keyword Research. That is great, but did you think about User Intent? It is the categorization of what users search online when they type their search term into a search …
The EU’s new General Data Protection Regulations (GDPR) require that businesses are able to delete any data they collect about people upon request. This also includes your web analytics tools that collect your website visitors’ data. Fortunately Google Analytics recently launched a feature that makes this easy. If one of …
We have landed in the year 2018. This is the year in which 2040 is closer than 1995. Let that sink in. This is also the year in which Elon Musk already sent his old car to Mars. At this very moment in orbit, there is a mannequin named Starman …
The new European General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. This brings with it a risk of serious fines for non-compliance. Ensuring that a company and its online channels are in line with GDPR is usually a major undertaking, which is why there has …
As we get closer to 25 May, the deadline for the new EU data regulations (GDPR), more and more questions are being raised. One of these questions is how Google Analytics measures up to these new regulations. (If you are not familiar with the content of GDPR, here are useful …
With the amount of data that is associated with digital marketing, it is easy to get overwhelmed – especially for non-digital team members. It is therefore becoming increasingly important to visualize this data in an easily readable way that everyone is able to understand. The Digital Marketing Dashboard! Before we …
