The middle of June saw the whole team come together again in Zurich. A remote team setup may have its advantages, but we definitely also look forward to meeting each other and spending time together. Apart from the time spent brainstorming in workshops – this time we were also able …
With one extra line of code, Google Analytics will anonymize the IP addresses of all your visitors. It does this by replacing the last octet (the last four digits) in the IP address with 0000. Why Would You Anonymize IPs? The main reason for the anonymization of IPs is to …
When we are not optimizing AdWords accounts, doing Search Engine Optimization or setting up containers in Google Tag Manager, we browse. We are looking in the furthest corners of the internet to see if we can find anything of value for our clients. We are not talking cryptocurrency here. Think …
Bing is gaining increasing reach in Switzerland and is thus becoming increasingly interesting for advertisers. An industry-wide assumption is that Bing can offer cheaper CPCs than Google. We have checked for you whether this assumption does in fact correspond to reality. Google or Bing – The Analysis We have analyzed …
AdWords’ new interface came with several new features, one of which is the new promotion extension. This is a great tool to highlight any promotion or discount an advertiser offers on services and products. If you have any sales or promotions, you should start using them today.
Amazon is the world’s largest online retailer in terms of annual sales and market share. With 55% of all Internet users [1] in the USA starting their online product search at Amazon, it is often the first point of contact in the online purchase process. Additionally, products are searched for four …
Google has announced rolling out the AdWords IF function over a year ago, and yet we often come across AdWords users who have never used it in their campaigns or are even unaware of this function. In this blog post we will cover all you need to know about IF …
Google My Business has become a crucial component for many companies when it comes to attracting new customers. Last year the service was extended by a useful function called “Google Posts”. This feature can be used to draw attention to offers, new products and events related to your company. …
The speed at which users are able to access the various pages on your website can have a large impact on their experience. Users that are able to access your content quickly are more likely to engage with it and ultimately convert to a paying customer or a frequent visitor. …
The new European General Data Protection Regulation (GDPR) came into force on 25 May 2018. The fear of heavy fines and warnings has resulted in a renewed focus on cookie banners. Before the new data protection regulation came into force, there was speculation about the effects of cookie banners on …
In the highly competitive world of AdWords, finding a way to lower the Cost-per-click is a vital and necessary step in competing with competitors and ultimately succeeding in your online advertising efforts. When it comes to lowering your cost per click, Quality Score is very important. Most advertisers understand Quality …
The new European General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. It contains fundamental changes in the way personal data can be handled. The new data regulation will become one of the world’s strictest data privacy laws. There is a wealth of information, interpretations and …
