How do you know whether your content strategy is working? How can you measure the performance of the content on your website? We have created a Content Analysis Report that will help you understand the strengths and weaknesses of your content. You can add this custom report to your Google …
Are you wasting your marketing budget on cost-ineffective campaigns? How can you easily compare the performance and costs of your Google Ads, Facebook, Bing, newsletters or other marketing campaigns in one simple report? We have an easy solution for you: upload data about your non-Google campaigns into Google Analytics. This …
In 2013, we published How to Create Auto-Updated Google Analytics Reports in Google Docs. The process of creating Google Analytics reports in Google Sheets is now much more user-friendly, thanks to the official Google Analytics Add-on. This Add-on connects your Google Analytics accounts to Google Sheets, allowing you to automatically …
The Google Search Console, formerly known as Google Webmaster Tools, provides two new reports about the indexing of mobile app content. Adding the App In order to use the new reports, you need to have an Android app. Add your mobile app to the Google Search Console by following the …
Last week, Google launched a new Google Webmaster Tools report: Search Analytics, which replaces the former Search Queries report. The data in the new report is more accurate and allows a better analysis of your data due to filter options. The Search Analytics Report To look at the new report, …
All Google Tag Manager accounts will be upgraded automatically to Version 2 after June 1, 2015. If you are a Google Tag Manager user, it is time to start thinking about how you will manage this change. You can chose to do nothing and your account will be automatically upgraded, …
Exactly a week ago, Google started rolling out the mobile-friendly algorithm. After one week we can already see some impacts of Mobilegeddon. Winners and Losers Even though the algorithm update is not fully rolled out yet, Searchmetrics published a first evaluation of the winners and losers on Friday. This data is …
An updated version of this blog post was published. In Part 1 of our updated Google Tag Manager Version 2 tutorial, we showed you how to track outbound links. If you have not already read it, please at least have a look at the introduction: all the requirements described apply here …
Google Webmaster Central recently announced that Google was changing its recommendations for AJAX web pages. What do you need to do to ensure that your AJAX pages are crawlable? The good news is: nothing! Google’s bots are able to render Javascript and understand web pages like modern browsers do, even …
An updated version of this blog post was published in March 2020. Last year we published a Google Tag Manager Guide to help you start using Google Tag Manager for event tracking. Since then, Google has upgraded all Google Tag Manager accounts to Version 2. This updated Google Tag Manager …
