Online Marketing | Web Analytics

Using Synthetic Users in Online Marketing

Synthetic user tracking, developed by JENTIS, redefines data collection in online marketing. This sophisticated approach fabricates virtual user interactions, closely mirroring real ones, through intricate algorithms and machine learning models. What sets this technology apart is its ability to circumvent the need for explicit user consent while ensuring compliance with stringent privacy regulations like GDPR. By leveraging synthetic user data, businesses can achieve unparalleled insights into user behavior, enabling highly targeted marketing campaigns and optimized budget allocation.

What Are Synthetic Users and How Do They Work?

Synthetic users is an innovative technology that enables the collection of complete and accurate user behavior data on websites. User consent is not required for this data collection, because through the use of algorithms and machine learning, synthetic user data is a replication of real user interactions, and are therefore, not actually personal data of any real persons.

Privacy Compliance and Synthetic User Data

In a time when privacy regulations are becoming stricter and the end of third-party cookie tracking is approaching, synthetic user data offers a solution that ensures both privacy and the effectiveness of online marketing. The technology from JENTIS enables the collection and analysis of data potentially lost due to negative consent in a manner compliant with GDPR and ePrivacy regulations.

Applications of Synthetic Users in Online Marketing

How Can Synthetic User Data Be Used for Online Marketing?

The high-quality data from synthetic users can enhance online advertising by providing anonymized user data to platforms like Google Ads, Bing Ads, and social media ads platforms while complying with privacy regulations. This boosts the effectiveness of ad campaigns directly. Moreover, synthetic user data allows for more precise alignment of marketing strategies with the target audience’s needs and interests, even beyond paid ad campaigns, thereby significantly improving overall effectiveness.

Segmentation and Audience Building with Synthetic Users

Utilizing synthetic user data enables the creation of precise audience segments for personalized customer communication. Through more accurate and optimized data, companies can gain a detailed understanding of their target audience and align their marketing campaigns accordingly, ultimately leading to higher conversion rates for both new customer acquisition and remarketing campaigns.

Improving Marketing Strategies Through Server-Side Tracking

Synthetic user data is a powerful tool for understanding how people behave online. To enhance this, businesses can implement server-side tracking. Think of it as a method where instead of tracking your actions directly on your device (like with cookies), the tracking happens on the server where the website is hosted. When combined with synthetic user data, this approach provides companies with exceptionally accurate information about user behavior. It’s like having a detailed map of how people navigate through a website, which helps in creating highly precise predictive models. These models can closely mimic real user behavior, sometimes up to 91%, allowing companies to tailor their marketing efforts with incredible precision.

By avoiding the use of third-party cookies and relying on first-party IDs, server-side tracking ensures that user data is handled in a way that respects privacy regulations. This seamless integration into existing advertising networks means that companies can use this data to improve their marketing strategies without compromising user privacy. Ultimately, this combination of server-side tracking and synthetic user data empowers companies to adapt to the evolving trends in data privacy.

Future Prospects and Potential of Synthetic Users in Online Marketing

We see synthetic users data as the future of data-driven marketing. This innovative technique empowers outstanding performance marketing and high personalization, all while fully complying with privacy regulations. The potential for a more precise customer experience, increased conversion rates, and improved privacy protection is enormous. Synthetic users offer a sustainable alternative in an environment without third-party cookies and increasing privacy requirements. Companies adopting this technology are positioning themselves as pioneers in a new era of online marketing.