Due to fluctuations in rankings there have been lots of discussions about the latest update of Google’s algorithm, which is also known as Penguin 3.0. According to Google, these fluctuations are to be expected, since the Penguin 3.0 rollout is still ongoing. Google’s John Mueller revealed, that the Penguin 3.0 …
In 2014 Google has again optimized its ranking algorithm through various updates. Since nobody can remember all the changes, we would like to give an overview of the most important ones. Encryption (HTTPS) In August, Google has announced that it would slightly boost websites that encrypt their traffic (through SSL) …
Google has announced that it will include a “mobile-friendly” label in the mobile Google search for websites that are optimized for mobile devices. With this feature, Google wants to increase the user experience for mobile users. It will be rolled out globally in the next couple of weeks. For a …
For SEO reasons it is recommended to create one landing page per topic and optimize this page using the relevant keywords. Optimizing single page websites for search engines is more difficult because one page contains several topics. For this reason special rules should be applied for single page websites in addition …
International websites often have similar content for different language groups and countries. The hreflang tag is an HTML tag communicating the language targeting of single pages to Google. This does not only ensure correct indexing but also avoids problems with duplicate content. Duplicate content issues are caused for example if …
A lot of companies have various Google+ pages but use only one of them. One reason for this are the previous overlaps between Google+ and Google Places. These have been eliminated with the introduction of Google My Business. The good thing is, you can delete unnecessary Google+ pages. However, this …
New generic Top Level Domains (TLDs) such as “.finance”, “.help” or “.eat” have been introduced this year. The graphic below shows the current market share of each new generic TLD. So far it has been unclear how these new TLDs influence SEO rankings. According to Google the new TLDs are …
The latest study about click-through-rates in the organic Google results once more underlines the importance of a top ranking position in Google search. Only if your website is among the top five results it has a good chance to get clicked. On average the first five results on the Google …
A Google employee has announced an important SEO update last week: Google is rolling out an improved Panda algorithm. Unofficially the update is called Panda 4.1. According to the Google announcement additional signals have been discovered to help identify bad quality content. Small and medium-sized websites providing high quality content …
In Google search more and more search queries are answered directly by Google. Google mentions the source, but displays the information directly. A click on the link is therefore not necessary anymore. The query below is asking for the age of Simonetta Sommaruga. The answer is shown directly by Google. …
Two months ago we reported on the shortened study on SEO Ranking Factors for 2014 by Searchmetrics. Searchmetrics has released the final study on the Ranking Factors for Germany and the U.S. a couple of days ago. The Ranking Factors for Google Germany: Ranking Factors for Google U.S.: Comparison of the …
Google has announced an important SEO enhancement: The search box within search results has been improved. The search box is now more prominent as it is placed above the sitelinks. In addition, it supports the autocomplete functionality and forwards users directly to the website’s internal search pages. With the search …
