Referrer spam is becoming more and more of a problem in Google Analytics. Referrer spam, sometimes known as referrer bombing, is a technique that exploits the way Google Analytics gathers data to insert fake traffic from spam websites into your Referral reports. It corrupts your web analytics data and wastes …
Data is the key to success. The dimensions tab in Google AdWords provides a lot of key metrics. We will show you how to use them properly. By clicking on the tab Dimensions you get an overview of the AdWords key figures like clicks, impressions, conversions etc. per day (date) …
There are an estimated number of about 170 million fake profiles on Facebook. They are created by Like Farms who sell fictional fans for Facebook pages. Facebook has now declared war on such fake profiles. Facebook officially announced that they are removing Page likes from inactive accounts. Hence it may well …
In an earlier blog post we covered how to integrate your YouTube web analytics into Google Analytics. To find out who is watching your videos and how you can generate more views and interactions you can turn to YouTube Analytics. Its reports tell you who your viewers are, where they …
Spring is coming with the first rays of the sun and so is the Swiss Online Marketing Exhibition on the 15th and 16th of April 2015 in the Exhibition Hall Zurich. More than 170 Swiss and international exhibitors from the online marketing and e-business industry are presenting themselves. Certainly Amazee …
The Default Channel Grouping Report in Google Analytics provides a good overview of a website’s traffic sources. Intuitively, you would assume to find the sessions from Google AdWords in the channel Paid Search. But this is not correct if your AdWords ads also appear in the Display Network. In this …
Omar Moling of 42matters presented an “Intro to Mobile App Analytics” at the latest meeting of the Analytics Roundtable at the Amazee Metrics offices. In this introduction he covered some of the main differences and similarities between mobile app analytics and analytics. Focusing on using Google Analytics for Android apps, …
JEANS.CH was launched in the beginning of 2014. Becoming the most visited jeans shopping portal in Switzerland was the ambitious goal. To achieve this, CEO Guido Weltert decided to work with Amazee Metrics for search engine marketing and search engine optimization. Search Engine Marketing As a new website, JEANS.CH had hardly any …
Bing ads are an interesting marketing channel. There are several benefits of Bing ads compared to Google AdWords. The functions in Bing ads are similar to those in Google AdWords. This is no surprise as Bing wants the Google AdWords advertisers as customers as well. Therefore Bing needs to adapt …
Player Analytics, a set of analytics reports for game developers, will soon come to Google Play Games. Google announced that this service will launch in the next few weeks as part of a set of new features for Google Play Games and Admob. Player Analytics will help developers better understand …
If you are planning a Google AdWords campaign, you should do a keyword research with the AdWords keyword planner tool first. This allows you to check the potential of relevant keywords and to identify additional keyword possibilities. The AdWords keyword planner tool is able to: Verify the search volume of …
Trustworthiness may soon become a new Google ranking factor – a research team is currently working on it. Until now Google defines the quality of web content mainly based on popularity signals such as external links (backlinks) and the browsing history. The new factor trustworthiness, on the contrary, is based on …
