Search Engine Advertising

New Ad Formats in Google AdWords

On the 5th of May Google announced several new features in Google AdWords including new ad formats and new features for existing functions. We summarize the most important innovations below:

New Ad Formats

After mobilegeddon it is obvious that Google focuses on mobile advertising by introducing new ad formats for mobile devices.

  • Automative Ads
    Users can see the in- and outside of a car model based on a picture carousel. In addition, information about the car model will appear by clicking on the pictures. 

    Google AdWords Automotive Ads
  • Hotel Ads
    With this ad format users are able to compare prices from several platforms. What makes this ad format special is the option to book a hotel directly via the ad.

    Google AdWords Hotel Ads

New Features in Existing Ad Formats

  • Shopping Ads
    The existing shopping ads will be optimized by enhanced product information and high quality pictures. 

  • Dynamic Search Ads
    This ad format will be enriched by automated functions, which will lead to an easier handling of the ads. In the future advertisers will have a more transparent insight of how their ads will be displayed in the AdWords system.

We are looking forward to the new features which will be released in the upcoming months.

If you have questions or suggestions feel free to contact me.


Source pictures: AdWords Blogspot