As a Google Partner agency, we were part of the lectures program in the Google Workshop Space at this year’s Swiss Online Marketing Exhibition (SOM). In our presentation about Google Shopping, we showed how shopping campaigns with Google AdWords work. We also outlined the optimization possibilities in the Google Merchant …
Our presentation at the Swiss Online Marketing Exhibition yesterday was a great success: big audience and a lot of positive feedback. Our Online Marketing Cycle seems to be a much needed model for a structured online marketing appproach. Check out the slides below if you missed the presentation.
Once again the annual Swiss Online Marketing Expo SOM opened its doors for two days of sharing online-marketing expertise. We had a lot of fun on the first day and are looking forward to the second day. Thanks to all participants in our Metrics Wheel raffle on day 1, we …
We are very excited to welcome our new board member: Patrick Barnert joined our board in the beginning of April. Patrick is co-founder of Unic, Senior Executive at OpenText and now CEO of the award winning FinTech company Qumram. His experience in the international ICT industry and his excellent entrepreneurial …
It is already time for this year’s Swiss Online Marketing (SOM) Exhibition in Zurich, which will take place on April 13-14, 2016. As last year we are happy to be part of it. Our Booth Visit us at our booth E.02 in hall 1. We look forward to answering your …
Google has globally removed all text ads in the right column of Google Search. PLAs ( Shopping campaigns ) and the Knowledge Graph will however continue to be displayed on the right side. In addition, it is now possible that an additional fourth top position text ad can appear above …
If you are using Google Analytics out of the box, without additional event tracking codes or custom configurations, you are missing out on a wealth of good data about what users are doing on your website. Unfortunately, many Google Analytics users do not have the technical know-how or the resources …
If China is your target market, your website should be visible in Baidu. With a market share of 75%, Baidu is the most important search engine in China. Google has a low relevance in China (market share of 2%). In this article you will find out what is important when …
There are many useful metrics in your Google AdWords account to evaluate the performance of your campaigns. Now it is even possible to make your own calculations within the AdWords feature custom columns. With the new custom formulas you can easily create your own metrics. You can find the custom …
Correctly tagging your marketing campaigns is the most important step you can take to measure marketing performance, after setting up a web analytics tool. Without good campaign tagging, marketers cannot know the real impact of their efforts. If you want to understand how much traffic came to your website from …
Which trends will occupy us online marketers this year? We examined this question and show you the important trends in online marketing for 2016. 1. Content Marketing Content marketing has been one of the most important online trends for several years now. In 2016 high quality content is again a …
In the field of search engine marketing, especially in Google AdWords, there are many new features you should integrate in your SEM strategy in 2016. We present you with the five most important search engine marketing trends for 2016. 1. Video Advertising YouTube is the second largest search engine in …
