Do you use Google Analytics? Then you certainly know that Google Analytics has recently been deemed non-compliant with data protection in the EU. The data protection authorities in Austria and France have already ruled that the use of Google Analytics violates the EU General Data Protection Regulation (GDPR). Data protection …
What is Google BigQuery? BigQuery is Google’s data warehouse. As part of the Google Cloud Platform tool suite, BigQuery allows you to host – and exploit – large databases for a very reasonable price and with very good results. In fact, BigQuery can be used for many other things, such …
We have already reported that in recent weeks several countries in the EU have deemed Google Analytics to be not privacy compliant. Since Google Analytics is used on over 50% of websites worldwide, this action by data protection authorities in the EU has caused a great deal of uncertainty among …
With everything going on in your company it is important to stay up to date with trends in your data. However, it is impossible to check your analytics tool manually 24/7. That’s why it is essential to have an automatic alert system set up. Let’s imagine you are relaunching your …
It has now been a little over a year since Google Analytics officially unveiled Google Analytics 4. In late 2020, Google renamed the App + Web properties to Google Analytics 4. Officially it is not in beta anymore. In this post we will share the top five lessons we have …
We expect the new Swiss Data Protection Act to come into force in mid-2022. The revised data protection law is necessary because the last version is over 30 years old. In the present day, electronic data collection plays a key role, so a reorientation seems essential at this point, also …
Data protection is increasingly becoming a larger topic year by year. With the General Data Protection Regulation (GDPR) the shift started in the European Union (EU) but it influences businesses all over the world now. Hence, it is important to stay up to date on the constantly changing regulations. GDPR …
Companies are increasingly seeking better insights by using web data sources that offer lots of opportunities. Web data can be used to gain new insights that can help increase efficiency and revenue. Internally generated information can have gaps, and companies are increasingly moving to incorporate new, non-traditional sources of data …
It is obvious that digital analytics is a means to obtain data-driven answers to digital questions. This is because every page load, impression, click and video view is tracked and analyzed. But what about the relationship between digital platforms and the environment outside the world of digital? For example, what …
You’ve gone to the trouble of creating a good Analytics setup, but Google Analytics isn’t showing you all the data. You are sure that you should have more page views, but you don’t know why they are not displayed? It’s also quite possible that you’re not even aware that not …
After 10 years in January 2018 Piwik underwent a rebranding and was renamed to Matomo. Today Matomo is a free, open source web analytics platform, and has worked hard to offer an open source alternative to Google Analytics for users who seek more privacy. Matomo continues to improve and make …
What are UTM tags? UTM tags allow you to measure the success of any marketing campaign that drives visitors to your website. They rely on adding specific parameters to links to your website. This blog post looks specifically at campaign tagging in Google Analytics, although the same principles apply to …
