Do you use Google Analytics? Then you certainly know that Google Analytics has recently been deemed non-compliant with data protection in the EU.
The data protection authorities in Austria and France have already ruled that the use of Google Analytics violates the EU General Data Protection Regulation (GDPR). Data protection authorities in other EU member states are also looking into the GDPR compliance of Google Analytics.
In our free webinar, we explained the legal background for this decision and showed what this new starting position means for the use of Google Analytics in Switzerland.
In addition, we presented the advantages and disadvantages of privacy-compliant alternatives to Google Analytics and answered individual questions of the many attendees.
We are again holding the workshop together with the business law firm Meyerlustenberger Lachenal Froriep AG. With this webinar we are starting our joint event series on data protection & online marketing.
Online Workshop: Can You Still Use Google Analytics?
Webinar Slides (German):
Recording of the Webinar (German):
Dr. Evelyn Thar, CEO Advance Metrics AG
Dr. Michael Reinle, LL.M., Partner, MLL Zürich