The rapid development of artificial intelligence is fundamentally changing how we search online and find information. Traditional search engines may soon be supplemented or even replaced by AI assistants like ChatGPT, Gemini, or Copilot. For businesses, this means they need to adapt to these new technologies. How does AI find …
If your nonprofit organization has not heard of Google Ads for Nonprofits or Google Ad Grants yet, it is missing out on a huge opportunity. Google offers a 10,000 USD monthly Google Ads budget, and we’re here to guide you on how to secure it for your business or nonprofit. …
Monitoring cross-channel campaigns effectively is crucial for optimizing performance and driving growth. Whether you’re running campaigns on social media, email, paid search, or other channels, a well-designed dashboard with KPIs (Key Performance Indicators) that make sense, serves as the heartbeat of your marketing strategy. A great KPI dashboard provides a …
The modern customer journey is far from linear. Every brand interaction, whether online or offline, contributes to a customer’s overall experience. This customer touchpoint journey spans multiple channels, from the initial discovery to post-purchase engagement. Understanding and optimizing cross-channel customer touchpoints is crucial to delivering a unified experience that leads …
As most people already know, by default, the data retention period in Google Analytics 4 is set to only 2 months. For some demographic data – like age, gender, and interest – this is the maximum retention period. Read more about the details of data retention in GA4 in the …
In a previous post, we have pointed out the importance of an effective remarketing strategy for your online marketing campaigns. A crucial aspect of a successful full-funnel marketing strategy is using website data to precisely define your audience and optimize your remarketing campaigns. With a well-organized database, you can display …
Remarketing is an indispensable strategy for engaging customers throughout their entire customer journey. It allows you to re-engage with people who have already interacted with your brand, drawing their attention back to your offer and guiding them towards conversion. Basic Concept for Remarketing in the Marketing Funnel As a brief …
Why Consent Mode is necessary for your advertising accounts Data protection might not be the trendiest topic in digital marketing, but it is essential. Companies must not only comply with legal requirements, but also gain and maintain the trust of their customers. Even the largest technology companies need to adapt. …
An effective full funnel e-commerce strategy is key for unlocking the potential of your online store. From awareness through to conversion, learn about the 5 stages of an online marketing funnel. This overview will highlight the stages and key considerations to develop a full funnel e-commerce strategy. Understanding the E-Commerce …
Google Business Profile, Google My Business or Google Maps Profile? Since 2022, Google’s free platform on which you can register your company and display it in Google search has been called Google Business Profile. The simple registration and verification process enables over 200 million businesses worldwide to increase …
Data-driven marketing should be the norm these days. Unfortunately, data collection is becoming increasingly difficult and has to deal with various challenges. For a start, data collection is severely restricted by ad blockers. Data collection is also affected by the new data protection regulations and by technical restrictions such as …
In our previous post about Google Tag Manager’s Server-Side Container (SSC), we started to look at how it works. We also compared various tools for server-side tracking. In this post, we look at some key advantages and some potential downsides that the Server-Side system will give you. We also draw …
