Marketing Automation

Automating Campaigns for the Holiday Season: 5 Tips to Minimize Campaign Work

For most people, the holidays are associated with family, friends, and relaxation – but for many marketing experts, this period brings added stress, as campaigns need to be specifically managed and optimized. With the right automations, you can plan the majority of your campaign work in advance and focus on more important things  during the holidays.
Here are 5 practical tips on how to reduce campaign management tasks while still achieving optimal results.

1. Campaign Launch or Deactivation via Campaign Plan or Automated Rule

With automated schedules, you can set your campaign start and end times in advance. This ensures that all actions take place exactly when planned – without manual intervention

Example:

  • Schedule your Christmas campaign to automatically start on December 1st and end on December 26th.

Benefit:
You can rest assured that your campaigns will run precisely as scheduled, eliminating the need for manual adjustments during the holiday season.

2. Automated Budget and Bid Adjustments

Use automated rules to dynamically adjust your bids and budgets. This ensures that your campaigns remain efficient, even if performance factors change during the holiday season.

Example:

  • Set up an automated Google Ads rule to increase the budget when a campaign exceeds its daily conversion goals.

Benefit:
With these rules, you can automatically optimize your spend without having to monitor performance daily – saving time and maximizing your ROI (Return on Investment).

3. Automated Reports with Tools Like Looker Studio

Effortlessly track your campaign performance without the hassle of generating manual reports. Tools like Looker Studio (formerly Google Data Studio) assist in  automatic generation of reports.

Example:

  • Create a dashboard that automatically shows your campaigns’ conversion rates and budgets. These reports can be conveniently delivered to your inbox on a weekly basis.

Benefit:
You will always have a clear overview of your campaign performance without manually gathering and processing data. This will allow you to identify trends early and respond proactively.

4. Automatic Imports from Google Ads and Microsoft Bing Ads

If you advertise on multiple platforms (e.g., Google Ads and Microsoft Bing Ads), you can save a lot of time by using automatic imports. Simply copy your successful campaigns from Google Ads into the Bing Ads system with just a few clicks.

Examples:

  • Automatically import your Google Ads Christmas campaign including  all keywords, ads, and settings into Bing Ads.
  • Regularly synchronize changes in Google Ads with Bing Ads to keep both platforms up to date.

Benefit:
You save the tedious, manual task of creating campaigns in Bing Ads and can reach a new audience with almost no extra effort.

5. Scripts for Complex Automations

Need advanced automations? Google Ads Scripts offer endless possibilities and help you efficiently complete complex tasks while improving campaign performance.

Examples:

  • Report Generation: Automatically generate and email detailed performance reports directly to your team.
  • Budget Monitoring: Get notified when your campaign budget reaches a critical threshold.
  • Keyword Optimization: Automatically pause underperforming keywords to use  your budget more efficiently.

Benefit:
Scripts allow you to automate recurring tasks, giving you more flexibility and precision to meet your campaign needs.

Conclusion: Relaxed Holidays Thanks To Automation

By using automations, you can manage your campaigns more efficiently and ensure they run optimally during the holiday season. With less monitoring, you will have more time for you to enjoy a stress-free holiday season.
With these five tips, your marketing will not only be in place  but also ready to deliver the best performance during the busy holiday season – without constant surveillance.

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